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undergraduate thesis
Upravljanje novim proizvodom: studija slučaja poduzeća Gealan d.o.o
Završni rad
2020. urn:nbn:hr:145:863549
Živikić, Matej
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Živikić, M. (2020). Upravljanje novim proizvodom: studija slučaja poduzeća Gealan d.o.o : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:863549

Živikić, Matej. "Upravljanje novim proizvodom: studija slučaja poduzeća Gealan d.o.o : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:863549

Živikić, Matej. "Upravljanje novim proizvodom: studija slučaja poduzeća Gealan d.o.o : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:863549

Živikić, M. (2020). 'Upravljanje novim proizvodom: studija slučaja poduzeća Gealan d.o.o : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:863549

Živikić M. Upravljanje novim proizvodom: studija slučaja poduzeća Gealan d.o.o : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:863549

M. Živikić, "Upravljanje novim proizvodom: studija slučaja poduzeća Gealan d.o.o : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:863549

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Metadata
TitleUpravljanje novim proizvodom: studija slučaja poduzeća Gealan d.o.o : Završni rad
Title (english)New Product Management: a Case Study by Gealan : Final paper
AuthorMatej Živikić
MentorMarina Stanić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Novi proizvodi su danas prisutni u svim gospodarskim djelatnostima, od proizvoda koji su potpuno novi u svijetu, pa sve do repozicioniranih. Tržište je danas zasićeno svim oblicima novih proizvoda ali su u isto vrijeme važan pokretač gospodarskog rasta i razvoja te put kojim poduzeće ostvaruje svoju konkurentsku prednost. Od početne faze generiranja ideje pa sve do završne faze komercijalizacije tvrtka preuzima veliki financijski rizik, jer mali broj novih proizvoda bude prihvaćen od strane kupaca pa uložena sredstva ne budu vraćena. Predmet ovog završnog rada je upravljanje novim proizvodom. U radu će se istražiti i objasniti pojam novog proizvoda, svi oblici novog proizvoda te cijeli proces razvoja novog proizvoda, od nastanka ideje pa sve do njegovog predstavljanja tržištu putem test marketinga ili plasiranjem na tržište. Također, u radu će se objasniti strateški plan lansiranja proizvoda te razlozi neuspjeha nekih proizvoda. Također, u radu je provedena studija slučaja na temelju novog proizvoda Njemačke tvrtke Gealan. Cilj rada je na temelju primarnih i sekundarnih podataka pobliže objasniti novi proizvod Gealan-Kubus te objasniti procese od istraživanja i razvoja, generiranja ideja do procesa predstavljanja proizvoda. Cilja rada je također na temelju sekundarnih podataka, stručne literature i dosadašnjeg istraživanja dati cjelovit uvid u postupak upravljanja novog proizvoda.
Abstract (english)
Nowadays, new products are present in all economic activities, from products that are completely new in the world, to repositioned ones. Besides, the market is saturated with all forms of new products, but they are at the same time an important driver of economic growth and development and the way in which the company achieves its competitive advantage. From the initial stage of generating the idea until the final stage of commercialization, the company takes a large financial risk, because a small number of new products are accepted by customers and the invested funds are not returned. The subject of this final paper is the management of a new product. The paper will explore and explain the concept of a new product, all forms of a new product and the whole process of developing a new product, from the idea to its presentation on the market, through test marketing or commercialization. Also, the paper will explain the strategic product launch plan and the reasons for the failure of some products. Also, a case study was conducted based on a new product from the German company Gealan. The aim of this paper is to explain the new Gealan-Kubus product in more detail on the basis of primary and secondary data and to explain the processes from research and development, idea generation to the product presentation process. The aim of the paper is also to give an overall insight into the process of managing a new product on the basis of secondary data, professional literature and previous research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:863549
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2021-07-09 09:46:53