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undergraduate thesis
Suvremena sredstva poslovne komunikacije
Završni rad
2020. urn:nbn:hr:145:073698
Pinjušić, Nikolina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Pinjušić, N. (2020). Suvremena sredstva poslovne komunikacije : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:073698

Pinjušić, Nikolina. "Suvremena sredstva poslovne komunikacije : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:073698

Pinjušić, Nikolina. "Suvremena sredstva poslovne komunikacije : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:073698

Pinjušić, N. (2020). 'Suvremena sredstva poslovne komunikacije : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:073698

Pinjušić N. Suvremena sredstva poslovne komunikacije : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:073698

N. Pinjušić, "Suvremena sredstva poslovne komunikacije : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:073698

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Metadata
TitleSuvremena sredstva poslovne komunikacije : Završni rad
Title (english)MODERN MEANS OF BUSINESS COMMUNICATION : Final paper
AuthorNikolina Pinjušić
MentorJerko Glavaš (mentor)
MentorBruno Mandić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Komunikacija je jedan od najosnovnijih elemenata poslovanja, bilo da je riječ o istraživačkom timu koji prikuplja dokaze o tržišnim trendovima ili se radi o inspirativnom vođi koji vodi kompaniju prema ispunjavanju zajedničkih ciljeva. Budući da je današnje poslovanje prevladalo međunarodne granice kako bi plasirali svoje proizvode i usluge te sklopila partnerstva sa drugim tvrtkama potrebno je uključiti sve oblike suvremene poslovne komunikacije. Komunikacija se tijekom prošlosti mijenjala, počevši od komuniciranja putem simbola i grafičkih crteža do moderne komunikacije putem Interneta i društvenih mreža. Pojmovi putem Facebook-a i Twittera poništavaju verbalnu komunikaciju. Suvremeni način komuniciranja sve više pomaže tvrtkama i firmama kako bi se promovirali u poslovnom svijetu. Kako bi se postigli uspješni međunarodni odnosi, potrebno je biti fleksibilan oko izučavanja različitih kultura. Postoje pojmovi kao što su etnocentrizam i ksenofobija koji poništavaju upravo tu fleksibilnost. Međutim, kako globalizacija ima ogroman utjecaj, ona upravo daje priliku da se ljudi međusobno bolje upoznaju, da uhvate priliku naučiti nešto novo i korisno od ljudi različite kulture. Naravno, kako ne bi došlo do konflikata tijekom komunikacijskog procesa, potrebno je izučiti neverbalnu komunikaciju kako se ne bi uputila uvreda sugovorniku različite kulture.
Abstract (english)
Communication is one of the most basic elements of business, whether it is a research team that collects evidence of market trends or it is an inspiring leader who leads the company towards meeting common goals. Since today's business has crossed international borders in order to market its products and services and enter into partnerships with other companies, it is necessary to include all forms of modern business communication. Communication has changed over the past, ranging from communication through symbols and graphic drawings to modern communication through the Internet and social networks. Terms via Facebook and Twitter nullify verbal communication. The modern way of communication is increasingly helping companies and firms to promote themselves in the business world. In order to achieve successful international relations, it is necessary to be flexible around studying different cultures. There are concepts such as ethnocentrism and xenophobia that undo just that flexibility. However, as globalization has a huge impact, it just gives an opportunity for people to get to know each other better, to seize the opportunity to learn something new and useful from people of different cultures. Of course, in order to avoid conflicts during the communication process, it is necessary to study non-verbal communication so as not to insult the interlocutor of different cultures.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:073698
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-14 10:12:58