The final paper will explain the basic concepts related to the political market and political marketing. The aim of the survey questionnaire is to reach the political views of adult citizens of the Republic of Croatia with the purpose of finding the necessary information for better adjustment in the political market, but also for marketing purposes. Political marketing is defined as the action of marketing in a political market. The Republic of Croatia is ruled by democracy and there is a multi-party system. Multi-party system also means rivalry between the parties, because each party wants to be dominant and attract as many like-minded people as possible in order to win more votes in the elections. Marketing has a special role in politics because it observes the party, the candidate and the program and unites them and its main goal is to satisfy the voters. Marketing listens to the population, their wishes, needs and problems, and the task of the party is to help solve these problems and thus create the favor of voters. Every political party and candidate is very important to their own reputation and the party's reputation because they build future cooperation, make acquaintances, stand out from other parties and politicians and try to dominate the party's program and activities. In the political market, supply and demand also meet, but in a slightly different form. Namely, political parties offer their products or programs and candidates while the population or voters choose what best suits their standards and ultimately try to adhere to the party's complete ideology because they gain a sense of belonging, importance, environmental impact and the opportunity to initiate change. In order to retain their voters, political parties must justify their trust and constantly attract the attention of voters, seek their opinion and help, involve them in various activities and thus create a strong party and powerful competition.