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undergraduate thesis
Istraživanje političkog tržišta
Završni rad
2020. urn:nbn:hr:145:067134
Pavošević, Mia
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Pavošević, M. (2020). Istraživanje političkog tržišta : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:067134

Pavošević, Mia. "Istraživanje političkog tržišta : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:067134

Pavošević, Mia. "Istraživanje političkog tržišta : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:067134

Pavošević, M. (2020). 'Istraživanje političkog tržišta : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:067134

Pavošević M. Istraživanje političkog tržišta : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 March 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:067134

M. Pavošević, "Istraživanje političkog tržišta : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:067134

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Metadata
TitleIstraživanje političkog tržišta : Završni rad
Title (english)POLITICAL MARKET RESEARCH : Final paper
AuthorMia Pavošević
MentorMarija Ham (mentor)
MentorAna Pap (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U završnom radu će se objasniti osnovni pojmovi vezani uz političko tržište i politički marketing. Anketnim upitnikom cilj je doći do političkih stavova punoljetnih državljana Republike Hrvatske sa svrhom pronalaska potrebnih informacija za bolju prilagodbu na političkom tržištu, ali i u marketinške svrhe. Politički marketing definira se kao djelovanje marketinga na političkom tržištu. U Republici Hrvatskoj vladavina je demokracije te postoji višestranački sustav. Višestranačje ujedno... More znači i rivalstvo između stranaka jer svaka stranka želi biti dominantna i privući što više istomišljenika kako bi na izborima dobila više biračkih glasova. Marketing u politici ima posebnu ulogu jer promatra stranku, kandidata i program te ih objedinjuje i glavni mu je cilj zadovoljiti birača. Marketingom se osluškuje stanovništvo, njihove želje, potrebe i problemi te je zadaća stranke pomoći u rješavanju tih problema i na taj način stvoriti naklonost birača. Svakoj političkoj stranci i kandidatu vrlo je važan vlastiti ugled i ugled stranke jer njime grade buduće suradnje, stvaraju poznanstva, ističu se u odnosu na druge stranke i političare te pokušavaju dominirati u programu, djelovanju i aktivnostima stranke. Na političkom tržištu se također susreću ponuda i potražnja, ali u nešto drugačijem obliku. Naime, političke stranke nude svoje proizvode odnosno programe i kandidate dok stanovništvo odnosno birači odabiru ono što najviše odgovara njihovim standardima te se u konačnici trude prikloniti kompletnoj ideologiji stranke jer time dobivaju osjećaj pripadnosti, važnosti, utjecaja na okolinu te mogućnost za pokretanje promjena. Kako bi zadržale svoje birače, političke stranke moraju opravdati njihovo povjerenje i konstantno privlačiti pažnju birača, tražiti njihovo mišljenje i pomoć, uključivati ih u razne aktivnosti i tako stvarati jaku stranku i moćnu konkurenciju. Less
Abstract (english)
The final paper will explain the basic concepts related to the political market and political marketing. The aim of the survey questionnaire is to reach the political views of adult citizens of the Republic of Croatia with the purpose of finding the necessary information for better adjustment in the political market, but also for marketing purposes. Political marketing is defined as the action of marketing in a political market. The Republic of Croatia is ruled by democracy and there... More is a multi-party system. Multi-party system also means rivalry between the parties, because each party wants to be dominant and attract as many like-minded people as possible in order to win more votes in the elections. Marketing has a special role in politics because it observes the party, the candidate and the program and unites them and its main goal is to satisfy the voters. Marketing listens to the population, their wishes, needs and problems, and the task of the party is to help solve these problems and thus create the favor of voters. Every political party and candidate is very important to their own reputation and the party's reputation because they build future cooperation, make acquaintances, stand out from other parties and politicians and try to dominate the party's program and activities. In the political market, supply and demand also meet, but in a slightly different form. Namely, political parties offer their products or programs and candidates while the population or voters choose what best suits their standards and ultimately try to adhere to the party's complete ideology because they gain a sense of belonging, importance, environmental impact and the opportunity to initiate change. In order to retain their voters, political parties must justify their trust and constantly attract the attention of voters, seek their opinion and help, involve them in various activities and thus create a strong party and powerful competition. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:067134
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-14 11:14:14
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