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undergraduate thesis
Remarketing oglašavanje
Završni rad
2020. urn:nbn:hr:145:279319
Goluža, Tomislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Goluža, T. (2020). Remarketing oglašavanje : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:279319

Goluža, Tomislav. "Remarketing oglašavanje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:279319

Goluža, Tomislav. "Remarketing oglašavanje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:279319

Goluža, T. (2020). 'Remarketing oglašavanje : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:279319

Goluža T. Remarketing oglašavanje : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:279319

T. Goluža, "Remarketing oglašavanje : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:279319

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Metadata
TitleRemarketing oglašavanje : Završni rad
Title (english)Remarketing advertising : Final paper
AuthorTomislav Goluža
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema završnog rada je remarketing oglašavanje. Što je to, gdje se koristi, kakve učinke ima na ponašanje kupaca koji se susreću s remarketingom i sl. neki su od upita koji će se u ovome radu analizirati. Često se događa da smo prilikom pretraživanja interneta u želji za kupovinom određenog proizvoda naišli na neki proizvod koji je probudio određeno zanimanje u nama, ali se nismo odlučili na kupovinu. Nakon nekog vremena i nastavka pretraživanja, pojavljuje nam se oglas za isti ili sličan proizvod koji smo gledali na različitoj web-lokaciji od one gdje smo se prvi puta susreli. U narednim danima i tjednima, gdje god se nalazili na internetu, pojavljuje nam se oglas za taj proizvod. Željeli smo pogledati video na YouTube-u, vidjeli smo oglas, koristili Facebook, oglas je i tamo, željeli smo se informirati o prognozi vremena, naravno, oglas se i tamo pojavljuje Kao da prati svaki naš korak, te nam se iznova prikazuje, ne bi li nas potaknuo na kupovinu. Ovakva vrsta oglašavanja zove se remarketing oglašavanje. To je oglašavanje koje se bazira na osobama koje su upoznate s ponudom koja se pruža. Posjetom web stranice na kojoj se proizvod prodaje, ostavljamo nešto što se zove „cookie“ i pomoću tog cookie-a oglašivači mogu pratiti naše kretanje internetom, te kreirati ponudu temeljem naših preferenca i ponašanja.
Abstract (english)
The topic of the final paper is remarketing advertising. What remarketing is, where it is used and what kind of effect it has on consumer behavior are some of the questions analyzed by this paper. It often happens that while shopping online we come across a product that we wish to buy but in the end we do not. In the following days and weeks, wherever we are on the internet, there is an ad depicting that product. Watching a video on YouTube, the ad is there, browsing Facebook, the ad is there, checking the weather forecast, the ad is there yet again. It is as if the ad is following us, reappearing over and over again, tempting us to purchase it. This type of advertising is known as remarketing advertising- advertising that is based on consumers familiar with the merchandise offered. While web browsing product pages, we leave behind what is known as ‘cookie’ that advertisers use to track our internet movement and then curate product offers based on our preference and behavior.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:279319
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-16 09:32:22