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undergraduate thesis
Karakteristike i značaj srebrne ekonomije
Završni rad
2020. urn:nbn:hr:145:643611
Tokić, Mihaela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Tokić, M. (2020). Karakteristike i značaj srebrne ekonomije : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:643611

Tokić, Mihaela. "Karakteristike i značaj srebrne ekonomije : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:643611

Tokić, Mihaela. "Karakteristike i značaj srebrne ekonomije : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:643611

Tokić, M. (2020). 'Karakteristike i značaj srebrne ekonomije : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:643611

Tokić M. Karakteristike i značaj srebrne ekonomije : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:643611

M. Tokić, "Karakteristike i značaj srebrne ekonomije : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:643611

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Metadata
TitleKarakteristike i značaj srebrne ekonomije : Završni rad
Title (english)CHARACTERISTICS AND SIGNIFICANCE OF THE SILVER ECONOMY : Final paper
AuthorMihaela Tokić
MentorNataša Drvenkar (mentor)
MentorIvana Unukić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Macroeconomics
Abstract
Srebrna ekonomija posvećena je starijim osobama u određenom društvu. Simbolični nazivi poput „siva ekonomija“, „ekonomija starenja“ ili „srebrna ekonomija“, aludiraju na sijedu kosu starijih osoba. Prema pravilima srebrne ekonomije, starija osoba ne mora nužno biti umirovljenik, već su to sve osobe starije od 50 godina. Zajednička karakteristika svih pripadnika ove populacije jesu potrebe koje imaju. Biološki proces prisiljava ljude na određene potrebe, koje se javljaju uslijed fizičkog i... More mentalnog starenja. Koncept srebrne ekonomije se javlja kao rješenje tih potreba, jer zadovoljava potrebe starijih (često kroz inovacije) i stvara nova radna mjesta za radno aktivno stanovništvo. Proces starenja stanovništva stvaran je i utječe na svako tržište i industriju, kao što su: smještaj, transport, prehrambena industrija, osiguranje, robotika, zdravlje, komunikacije, Internet, sport i slobodno vrijeme. Sve se te industrije već prilagođavaju procesu starenja stanovništva. Proaktivna poduzeća stvaraju nove strategije i proizvode kako bi odgovorili na potrebe starenja stanovništva. Srebrna ekonomija u Europi predstavlja treću najveću ekonomiju u svijetu, odmah iza ekonomija Sjedinjenih Američkih Država i Kine. Nova studija Europske komisije podsjeća na ovu priliku, istražuje njen konkretan ekonomski potencijal i postavlja korake kako to u potpunosti iskoristiti. Republika Hrvatska, iako članica Unije, nema implementiran koncept srebrne ekonomije u svom realnom gospodarstvu, zbog čega starije osobe još uvijek predstavljaju teret i prijetnju, a ne priliku za zaradu i unaprjeđenje kvalitete života čitavog društva. Less
Abstract (english)
The silver economy is dedicated to the elderly in a particular society. Symbolic names such as "gray economy", "aging economy" or "silver economy" allude to the gray hair of the elderly. According to the rules of the silver economy, an older person does not necessarily have to be a pensioner, but all persons older than 50 years. A common characteristic of all members of this population are the needs they have. The biological process forces people to certain needs, which arise due to... More physical and mental aging. The concept of the silver economy emerges as a solution to these needs, as it meets the needs of the elderly (often through innovation) and creates new jobs for the working active population. The aging process of the population is real and affects every market and industry, such as: accommodation, transportation, food industry, insurance, robotics, health, communications, Internet, sports and leisure. All these industries are already adapting to the aging process of the population. If ranked among sovereign nations, the European silver economy (the economy of a population over the age of 50) would currently be the third largest economy in the world, just behind the US and China. A new study by the European Commission recalls this opportunity, explores its concrete economic potential and sets out steps to take full advantage of it. The Republic of Croatia, although a member of the Union, has not implemented the concept of the silver economy in its real economy, which is why the elderly still represent a burden and a threat, rather than an opportunity to earn and improve the quality of life of society as a whole. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:643611
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-16 09:53:22
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