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undergraduate thesis
Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu
Završni rad
2020. urn:nbn:hr:145:986453
Vidaković, Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Vidaković, M. (2020). Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:986453

Vidaković, Marija. "Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:986453

Vidaković, Marija. "Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:986453

Vidaković, M. (2020). 'Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:986453

Vidaković M. Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:986453

M. Vidaković, "Društvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:986453

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Metadata
TitleDruštvene mreže kao marketinški alat u turizmu i ugostiteljstvu : Završni rad
Title (english)SOCIAL NETWORKS AS A MARKETING TOOL IN TOURISM AND CATERING : Final paper
AuthorMarija Vidaković
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
S razvojem interneta, razvile su se i nove mogućnosti za komuniciranje i informiranje. Jedna od njih je korištenje društvenih mreža. Društvene mreže danas predstavljaju jedan od važnijih kanala komunikacije u svakodnevnom životu i u potpunosti su promijenile način i navike komuniciranja. S poslovnog aspekta, društvene mreže omogućavaju brojne aktivnosti marketinga, i to primjenu marketinga od usta do usta (preporuke), istraživanje tržišta,kreiranje i provjeru ideja, razvoj novih proizvoda, unapređenje odnosa s kupcima (CRM), sve oblike promocije i komunikacije i općenito sve aktivnosti marketinga. Što se promocije na društvenim mrežama tiče, u Hrvatskoj je trenutno najpopularnije oglašavanje putem Facebooka, Instagrama i YouTube platforme, iz razloga što su to najrasprostranjenije i najćešće korištene društvene mreže. Iako služe istoj svrsi, svaka od njih ima potpuno drugačiju namjenu, a samim time i drugačije skupinu korisnika. Iz toga proizlazi činjenica da je potrebno dobro sagledati sve prednosti i nedostatke za svaku pojedinu društvenu mrežu kako bi mogli izabrati onu koja najbolje odgovara ciljevima koje njima želimo postići. Najučinkovitiji način korištenja društvenih mreža je kombiniranje više društvenih mreža u svrhu provođenja marketing strategije, a najbolju kombinaciju treba osmisliti gospodarski subjekt na temelju svoje djelatnosti i ciljane publike.
Abstract (english)
With the development of the Internet, new opportunities for communication and information have developed. One of them is the use of social networks. Social networks today represent one of the most important channels of communication in everyday life and have completely changed the way and habits of communication. From a business point of view, social networks enable numerous marketing activities, namely the application of word of mouth marketing (recommendations), market research, creation and verification of ideas, development of new products, improvement of customer relations (CRM), all forms of promotion and communication and in general all marketing activities. As far as promotion on social networks is concerned, advertising through Facebook, Instagram and YouTube platform is currently the most popular in Croatia, due to the fact that these are the most widespread and most frequently used social networks. Although they serve the same purpose, each of them has a completely different purpose, and therefore a different group of users. Hence the fact that it is necessary to take a good look at all the advantages and disadvantages for each individual social network in order to be able to choose the one that best suits the goals we want them to achieve. The most effective way to use social networks is to combine several social networks for the purpose of implementing a marketing strategy, and the best combination should be designed by the business entity based on its activities and target audience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:986453
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-19 12:11:40