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undergraduate thesis
Analiza podataka s web - upotreba alata Google analytics u analizi web kampanje
Završni rad
2020. urn:nbn:hr:145:503956
Duraj, Fjolla
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

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Duraj, F. (2020). Analiza podataka s web - upotreba alata Google analytics u analizi web kampanje : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:503956

Duraj, Fjolla. "Analiza podataka s web - upotreba alata Google analytics u analizi web kampanje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:503956

Duraj, Fjolla. "Analiza podataka s web - upotreba alata Google analytics u analizi web kampanje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:503956

Duraj, F. (2020). 'Analiza podataka s web - upotreba alata Google analytics u analizi web kampanje : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:503956

Duraj F. Analiza podataka s web - upotreba alata Google analytics u analizi web kampanje : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:503956

F. Duraj, "Analiza podataka s web - upotreba alata Google analytics u analizi web kampanje : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:503956

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Metadata
TitleAnaliza podataka s web - upotreba alata Google analytics u analizi web kampanje : Završni rad
Title (english)WEB DATA ANALYSIS - USING GOOGLE ANALYTICS IN WEB CAMPAIN ANALYSIS : Final paper
AuthorFjolla Duraj
MentorJosip Mesarić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Svrha ovog rada je analiza korisnosti i opis funkcionalnosti alata Google Analyticsa koji se koristi u analizi web kampanje. Radom je potrebno uvidjeti je li Google Analytics dovoljan te koristan alat kojim će kompanije dobiti odgovarajuće informacije koje će im pomoći u donošenju boljih odluka te privlačenju više posjetitelja te kupaca. Što je Google Analytics? Ovaj alat služi za davanje statističkih izvještaja o posjetiteljima web stranice, kao na primjer tko čini najveći broj ... More posjetitelja, koje stranice najčešće posjećuju, koje aktivnosti obavljaju na web stranici kompanije i još mnogo toga. Kako bi se Google Analytics i njegove značajke mogle bolje objasniti, tvrtka Factory je u svrhu pisanja ovog rada ponudila uvid u njihov Google Analytics te se pomoću njihovih rezultata i izvještaja objasnila svrha ovog alata i sve što on nudi. Opisani su rezultati o posjetiteljima njihove web stranice te se pomoću njih saznalo puno informacija i o napretku oglašavanja same tvrtke. Podaci koji su najbitniji za poslovanje tvrke su sljedeći: web stranicu tvrtke Factory posjećuje mjesečno oko 2980 korisnika od kojih 2760 predstavlja nove posjetitelje što znači da ista privlači velik broj novih posjetitelja, najveći broj posjetitelja dolazi izravnim upisom tvrtke u tražilicu dok najmanji broj dolazi preko društvenih mreža, za pretraživanje informacija koje zanimaju posjetitelje najčešće koriste računala te jedno od bitnijih izvješća je ono koje govori koje stranice su najposjećenije, a na kojim posjetitelji gube interes te napuštaju web sjedište. Zaključak je da Google Analytics ima velik značaj u tvrtkama jer se njime mogu na brz i jednostavan način pratiti podaci koji su potrebni svim tvrtkama. Google Analytics nudi velike prednosti dok su nedostaci u potpunosti zanemarivi te bi iz tog razloga ovaj rad trebao biti koristan svima koji su se dvoumili trebaju li uvesti ovaj alat u svoje poslovanje ili ne. Less
Abstract (english)
The purpose of this paper is to analyze the usefulness and description of the functionality of the Google Analytics tool used in web campaign analysis. It is necessary to see whether Google Analytics is a sufficient and useful tool with which companies will get the appropriate information that will help them make better decisions and attract more visitors and customers. What is Google Analytics? This tool is used to provide statistical reports on website visitors, such as who... More makes up the largest number of visitors, which pages they visit most often, what activities they perform on the company’s website, and more. In order to better explain Google Analytics and its features, Factory offered an insight into their Google Analytics for the purpose of writing this paper, and their results and reports explained the purpose of this tool and everything it offers. The results were described about the visitors of their website, and they were used to learn a lot about the progress of advertising the company itself. The most important data for the company's business are as follows: the Factory website is visited by about 2980 users per month, of which 2760 are new visitors, which means that it attracts a large number of new visitors, the largest number of visitors comes from browsers and the smallest number of visitors comes from social media, most of the time visitors use their computers to search the informations they need and one of the most important reports is the one that tells which pages are most visited, and on which visitors lose interest and exit. The conclusion is that Google Analytics has a big importance in companies because it can quickly and easily track the data that all companies need. Google Analytics offers great advantages while the disadvantages are completely negligible, and for this reason this work should be useful to anyone who is hesitant whether to use this tool in their business or not. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:503956
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-23 08:31:25
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