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undergraduate thesis
Marketing plan turističkih usluga Baranje
Završni rad
2020. urn:nbn:hr:145:425820
Pepić, Lea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Pepić, L. (2020). Marketing plan turističkih usluga Baranje : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:425820

Pepić, Lea. "Marketing plan turističkih usluga Baranje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:425820

Pepić, Lea. "Marketing plan turističkih usluga Baranje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:425820

Pepić, L. (2020). 'Marketing plan turističkih usluga Baranje : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:425820

Pepić L. Marketing plan turističkih usluga Baranje : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:425820

L. Pepić, "Marketing plan turističkih usluga Baranje : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:425820

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Metadata
TitleMarketing plan turističkih usluga Baranje : Završni rad
Title (english)MARKETING PLAN OF TOURIST SERVICES BARAN : Final paper
AuthorLea Pepić
MentorZdravko Tolušić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U završnom radu biti će objašnjen marketing plan turističkih usluga Baranje. Kao jedna od glavnih atrakcija koje se nalaze u Baranji odabrana je Zlatna greda. Kao teorijska podloga za rad objašnjen je marketing plan i svi koraci koje on sadrži, a to su: izvršni sažetak, trenutna marketinška situacija , ciljevi i problemi, SWOT analiza, program aktivnosti, marketinška strategija, proračuni, kontrola. Negativni aspekti nekog prostora najbolje se očituju kroz demografska i gospodarska... More obilježja određenog prostora, a to su: demografski koji se zapravo očituje kroz depopulaciju i starenje stanovništva, a gospodarski koji se očituje kroz recesiju. Budući da je od Drugog svjetskog rata pa sve do sredine 90-ih godina uslijed ratnih zbivanja na području Istočne Hrvatske, prostor Baranje je pretrpio negativne konzekvence koje su nažalost mogu uvidjeti i danas. No, unatoč svemu tome Baranja kao regija bilježi sve veći porast dolazaka i noćenja turista što omogućava i povećanje samih smještajnih kapaciteta, a to dovodi do bolje gospodarske i ekonomske slike Baranje. Cilj ovog rada je prikazati važnost marketing plana kao jednog od glavnih procesa kojim poduzeće treba definirati svoju najpovoljniju strategiju za njih glavne ciljeve, provesti program aktivnosti, naravno odrediti si glavne ciljeve te u konačnici analizirati i nagraditi uspješno provođenje svih zadanih ciljeva. Kuća u prirodi Zlatna Greda, mjesto je gdje se spajaju avanturistički duh, prelijepa priroda, gastronomija i učenje o prirodi. Less
Abstract (english)
The final work will explain the marketing plan of tourist services in Baranja. Zlatna Greda was chosen as one of the main attractions located in Baranja. As a theoretical basis for the work, the marketing plan and all the steps it contains are explained namely: executive summary, current marketing situation, SWOT analysis, goals and problems, marketing strategy, program activities, budgets, control. The problem features of some area are best evident in the demographic and... More economic characteristics of the area, namely: demographics like depopulation and population ageing, and economic ones that manifest themselves through recession. In fact, from World War II to the mid-90s due to war events in the border area of Eastern Croatia, the area of Baranja has suffered negative consequences that are unfortunately present today. However, despite all this Baranja as a region is recording an increasing increase in tourist arrivals and overnight stays, which also allows for an increase in accommodation capacity, which leads to a better economic and economic picture of Baranja. The aim of this work will be to present the importance of the marketing plan as part of the process by which the company will define its main objectives, choose the most favorable strategy for them, implement tactics or program activities and ultimately evaluate its own achievements. The house in nature Zlatna Greda, is a place where beautiful nature, gastronomy, adventurous spirit and learning about nature come together. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:425820
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-21 12:22:14
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