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master's thesis
Marketing plan turističkih ponuda Baranje
Diplomski rad
2021. urn:nbn:hr:145:002506
Yousri, Jakob
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Yousri, J. (2021). Marketing plan turističkih ponuda Baranje : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:002506

Yousri, Jakob. "Marketing plan turističkih ponuda Baranje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:002506

Yousri, Jakob. "Marketing plan turističkih ponuda Baranje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:002506

Yousri, J. (2021). 'Marketing plan turističkih ponuda Baranje : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:002506

Yousri J. Marketing plan turističkih ponuda Baranje : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:002506

J. Yousri, "Marketing plan turističkih ponuda Baranje : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:002506

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Metadata
TitleMarketing plan turističkih ponuda Baranje : Diplomski rad
Title (english)Marketing plan of tourist offers of Baranja : Graduate paper
AuthorJakob Yousri
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2021-06-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turizam je vrlo važan „kotačić“ u gospodarstvu Republike Hrvatske, svaki oblik turizma je specifičan i ima svoja obilježja. Ruralni turizam orijentiran je na prirodu, kulturološke blagodati, različite aktivnosti, gastronomiju i brojne druge specifičnosti koje određeno ruralno mjesto pruža. Baranja kao ruralna destinacija ima veliki potencijal jer je vegetacijski povoljna, pa tako ima predispozicije da bude prepoznata na tržištu kao idealna destinacija za odmor, samo je potreban dobar... More upravljački kadar. Rad je podijeljen u devet cjelina koje su usko vezane. Prvi dio rada uključuje uvod gdje se općenito pričalo o trenutnoj situaciji u turizmu te stavljanju naglaska na ruralni turizam i turizam Baranje. Veći dio rada orijentiran je na teorijsku podlogu i prethodna istraživanja, gdje se istraživao turistički potencijal Republike Hrvatske, a kasnije u radu su se istražila bogatstva Baranje te trenutnu situaciju u smislu povezanosti marketinga s Baranjom. Također, u radi su opisani i objašnjeni rezultati istraživanja koji su se provodili putem anketnog upitnika s ciljem dobivanja informacija o tome jesu li ljudi dovoljno informirani o blagodati Fma koje Baranja pruža te u kojim okolnostima bi se odlučili na posjetu. U zadnjim dijelovima rada (unutar rasprave i zaključka), dotaklo se sve što je obrađeno u radu tako da su se izdvojili prednosti i nedostaci ruralnog turizma te mogući smjer poboljšanja kvalitete pružanja usluga za svakog potencijalnog turista. Less
Abstract (english)
Tourism is a very important part of the Republic of Croatia, each form of tourism is specific and has its own characteristics. Rural tourism is oriented to nature, cultural benefits, various activities, gastronomy and many other specifics that a particular rural place provides. Baranja as a rural destination has a great potential because it is vegetatively favorable, so it has a predisposition to be recognized by the vast majority as an ideal holiday destination, it just needs a... More good management staff. The paper is divided into nine sections that are closely related. The first part of the paper includes an introduction where the current situation in tourism and the emphasis on rural tourism and Baranja tourism were discussed in general. Most of the paper is oriented on the theoretical basis and previous research, where the potential tourist of the Republic of Croatia was investigated, and later the paper explored the riches of Baranja and the current situation in terms of the connection of marketing with Baranja. Also, the paper describes and explains the results of a survey conducted through a questionnaire with the aim of obtaining information on whether people are sufficiently informed about the benefits that Baranja provides and in what circumstances they would decide to visit. In the last parts of the paper (within the discussion and conclusion), everything that was dealt with in the paper was touched upon, so that the advantages and disadvantages of rural tourism and the possible direction of improving the quality of service for every potential tourist were highlighted. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:002506
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Business informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-17 16:51:29
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