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master's thesis
ANALIZA SPECIFIČNIH INTERNETSKIH POSLOVNIH MODELA U REPUBLICI HRVATSKOJ
Diplomski rad
2021. urn:nbn:hr:145:564865
Vareševac, Mateja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Vareševac, M. (2021). ANALIZA SPECIFIČNIH INTERNETSKIH POSLOVNIH MODELA U REPUBLICI HRVATSKOJ : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:564865

Vareševac, Mateja. "ANALIZA SPECIFIČNIH INTERNETSKIH POSLOVNIH MODELA U REPUBLICI HRVATSKOJ : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:564865

Vareševac, Mateja. "ANALIZA SPECIFIČNIH INTERNETSKIH POSLOVNIH MODELA U REPUBLICI HRVATSKOJ : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:564865

Vareševac, M. (2021). 'ANALIZA SPECIFIČNIH INTERNETSKIH POSLOVNIH MODELA U REPUBLICI HRVATSKOJ : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:564865

Vareševac M. ANALIZA SPECIFIČNIH INTERNETSKIH POSLOVNIH MODELA U REPUBLICI HRVATSKOJ : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:564865

M. Vareševac, "ANALIZA SPECIFIČNIH INTERNETSKIH POSLOVNIH MODELA U REPUBLICI HRVATSKOJ : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:564865

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Metadata
TitleANALIZA SPECIFIČNIH INTERNETSKIH POSLOVNIH MODELA U REPUBLICI HRVATSKOJ : Diplomski rad
Title (english)ANALYSIS OF SPECIFIC INTERNET BUSINESS MODELS IN THE REPUBLIC OF CROATIA : Graduate paper
AuthorMateja Vareševac
MentorDavorin Turkalj (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
U diplomskom radu obrađuje se tema specifičnih internetskih poslovnih modela. Poslovanje u današnjem vremenu zahtijeva odabir odgovarajućeg poslovnog modela kojom poduzeće dugoročno ostvaruje vrijednost na tržištu. Poduzeće će odabrati onaj tip strategije koji se u tome trenutku čini kao najbolja opcija. Da bi poduzeće bilo uspješno i ostvarivalo dovoljnu količinu prihoda potrebno je kontinuirano održavati lojalnost starih te stjecati nove kupce. Kako je internet u svakom segmentu danas postaje sve relevantniji, poduzeća se okreću prema internetskom poslovanju u ostvarivanju konkurentske prednosti. Razvojem informatičke tehnologije izvršena je i prilagodba poslovnih modela koji sada postaju internetski poslovni modeli. Cilj rada je kroz detaljan opis i različite analize predstaviti oglašivačke, trgovačke i proizvođačke internetske poslovne modele popraćene primjerima iz prakse koja posluju na području Republike Hrvatske. U fokus rada predstavljena su tri primjera poduzeća Njuškalo, E-kupi te Modulos s naglaskom na njihovo poslovanje putem internetske trgovine. U radu se analiziraju glavne karakteristike poslovanja, proizvode koje nude na tržištu, načini oglašavanja te načini ostvarivanja prihoda u poslovanju. Kao zaključak rada prikazana je usporedba sva tri poduzeća odnosno sva tri internetska poslovna modela. Usporedbom poduzeća naglašene su ključne razlike u modelima poslovanja poduzeća kao i doprinos istih u stvaranju prepoznatljivosti na domaćem tržištu među kupcima.
Abstract (english)
This paper discusses the specific Internet business models in the Republic of Croatia. Today's entrepreneurship requires the selection of the specific business model that will enable the company to achieve long-term market value. The company will choose the type of strategy that seems best to it at the moment. For a business to be successful and generate sufficient revenue, it must maintain the loyalty of old customers and attract new ones. With the internet becoming more and more important in all fields today, companies are turning to online business to gain a competitive edge. With the development of information technology,the business models that are now becoming internet business models have adapted. The aim of this paper is to present Internet business models from the fields of advertising, trade and production through a detailed description and various analyzes, accompanied by real examples from the Republic of Croatia. The paper focuses on three business examples: Njuškalo, E-kupi and Modulos, focusing on their business of online shopping. The paper analyzes the main characteristics of the business, the products offered on the market, the way of advertising and the possibilities of generating income in the business. The paper concludes with a comparison of all three companies and all three internet business models. The comparison of the companies shows the main differences in the business models of the companies and their contribution in increasing the awareness of the domestic market among the customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:564865
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-21 13:04:04