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master's thesis
ONLINE CATEGORY MANAGEMENT
Diplomski rad
2021. urn:nbn:hr:145:462404
Krenek, Maja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Krenek, M. (2021). ONLINE CATEGORY MANAGEMENT : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:462404

Krenek, Maja. "ONLINE CATEGORY MANAGEMENT : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:462404

Krenek, Maja. "ONLINE CATEGORY MANAGEMENT : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:462404

Krenek, M. (2021). 'ONLINE CATEGORY MANAGEMENT : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:462404

Krenek M. ONLINE CATEGORY MANAGEMENT : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:462404

M. Krenek, "ONLINE CATEGORY MANAGEMENT : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:462404

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Metadata
TitleONLINE CATEGORY MANAGEMENT : Diplomski rad
Title (english)ONLINE CATEGORY MANAGEMENT : Graduate paper
AuthorMaja Krenek
MentorDavor Dujak (mentor)
MentorJelena Franjković (komentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberMladen Pancić (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pojava interneta pružila je veće mogućnosti poslovnim subjektima ne samo u polju oglašavanja nego i u području samog poslovanja. Kako je zastupljenost elektroničkih trgovina u sve većem porastu potrebna je i pravilna prilagodba poslovanja novim uvjetima. U tome, category management može pomoći poslovnim subjektima stvoriti jedinstvenu ponudu koja će privući kupce baš u njihovu elektroničku trgovinu. Svrha ovog rada je detaljnije istražiti pojam upravljanja kategorijama proizvoda u digitalnom okruženju te vidjeti na koji način se isti primjenjuje u praksi. Teorijski dio rada predstavlja osnovu za analizu praktičnih primjera koji se razlikuju po asortimanu i dizajnu elektroničke trgovine. Ovaj rad mogao bi biti koristan svima koji žele saznati više o poslovanju u digitalnom okruženju, upravljanju kategorijama proizvoda online te onima koji i sami vode elektroničku trgovinu.
Abstract (english)
Phenomenon of the Internet has expanded the opportunities in the field of advertising but also in the field of business itself. Use of e-commerce is growing so it is necessary to properly adjust the business to the new conditions. Category management can help businesses create a unique offer that attracts customers to their e-commerce. Purpose of this paper is to investigate in more detail the concept of category management in the digital environment and to see how it is applied in practice. Theoretical part of the paper is base for analysis of practical examples that are different in product range and design of web-site. This work could be useful to anyone who wants to learn more about business in a digital environment, category management online and those who run an e-commerce business themselves.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:145:462404
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-28 08:58:25