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master's thesis
ULOGA MARKETINGA U KREIRANJU PONUDE
Diplomski rad
2021. urn:nbn:hr:145:797836
Barbarić, Dinko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Barbarić, D. (2021). ULOGA MARKETINGA U KREIRANJU PONUDE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:797836

Barbarić, Dinko. "ULOGA MARKETINGA U KREIRANJU PONUDE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:797836

Barbarić, Dinko. "ULOGA MARKETINGA U KREIRANJU PONUDE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:797836

Barbarić, D. (2021). 'ULOGA MARKETINGA U KREIRANJU PONUDE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:797836

Barbarić D. ULOGA MARKETINGA U KREIRANJU PONUDE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 October 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:797836

D. Barbarić, "ULOGA MARKETINGA U KREIRANJU PONUDE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:797836

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Metadata
TitleULOGA MARKETINGA U KREIRANJU PONUDE : Diplomski rad
Title (english)THE ROLE OF MARKETING IN CREATING AN OFFER : Graduate paper
AuthorDinko Barbarić
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing je u današnje vrijeme sveprisutan i nužan za poslovanje poduzeća na svakodnevnoj razini. Marketing čini temeljni koncept poslovanja svakog poduzeća. Poduzeća trebaju prilagoditi svoje poslovne aktivnosti isključivo na potrošače i njihove potrebe. U ovom radu prikazan je teorijski dio o samom pojmu marketinga i njegovim glavnim značajkama. Definiranjem marketing strategija, marketing miksa i provedbe marketinškog plana analizira se ključna uloga marketinga za uspješno poslovanje poduzeća. Teorijsko polazište predstavlja temelj za istraživanje uloge marketinga u kreiranju ponude. Ovo istraživanje koje je provedeno u poslovanju malih, srednjih i velikih poduzeća na području Republike Hrvatske za cilj je imalo pokazati utjecaj marketinga kako u kreiranju ponude tako i u njihovom poslovanju. Istraživanjem je potvrđeno da je marketing ključni segment poslovanja poduzeća, u većini ispitanih poduzeća utvrđeno je kako postoji prostora za dodatni marketinški angažman. Rezultati istraživanja ukazuju na potrebu za dodatnim edukacijama u području marketinga, nedostatku vremena za generalnim bavljenjem marketing planom i potrebnim znanjima za snalaženjem u okruženju dinamičnog tržišta.
Abstract (english)
Marketing is in nowadays ubiquitous and it is necessary for companies business on daily basis. Marketing makes the core concept for every company business. Companies need to adjust their business activities completely on consumers and their needs. In this works is shown the theoretical part about term of marketing and its main features. By defining marketing strategies, marketing mix and implementation of marketing plan, it is analyzed the key role of marketing for successful company business. Theoretical starting point presents the foundation for researching the role of marketing in creating an offer. This research that is carried out in small, middle and big companies on Croatian territory, had the main point to show the influence of marketing in creating an offer and companies businesses as well. This research has confirmed that marketing is the key segment in companies business and in most of the questioned companies is confirmed that there is more space for additional marketing engagement. The research results indicate the need for additional educations in marketing domain, lack of time for general dealing with marketing plan and required knowledge's for managing in surroundings of an dynamic markets.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:797836
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-04 12:07:17