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master's thesis
TRENDOVI E-TRGOVINE
Diplomski rad
2021. urn:nbn:hr:145:770419
Deak, Matej
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Deak, M. (2021). TRENDOVI E-TRGOVINE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:770419

Deak, Matej. "TRENDOVI E-TRGOVINE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:770419

Deak, Matej. "TRENDOVI E-TRGOVINE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:770419

Deak, M. (2021). 'TRENDOVI E-TRGOVINE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:770419

Deak M. TRENDOVI E-TRGOVINE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:770419

M. Deak, "TRENDOVI E-TRGOVINE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:770419

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Metadata
TitleTRENDOVI E-TRGOVINE : Diplomski rad
Title (english)E-COMMERCE TRENDS : Graduate paper
AuthorMatej Deak
MentorAntun Biloš (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kroz prvu polovicu devedesetih godina 20. stoljeća počinje se shvaćati kako je internet, odnosno World Wide Web kao njegov najznačajniji servis, izrazito pogodan za pružanje poslovnih usluga te obavljanje poslovnih transakcija. Elektronička trgovina predstavlja sastavni dio e-poslovanja gdje se roba, informacije i usluge kupuju putem interneta. Imajući na umu kako se digitalna pismenost populacije povećava te inovacije u tehnologiji rapidno rastu, tako se i trendovi u implementaciji ovakvog načina trgovanja konstantno mijenjaju. Rad sadrži temeljne odrednice e-trgovine u smislu povijesti i nastanka, njezine definicije i analize korištenja e-trgovine. Analitičkim pristupom radu, nastoji se objasniti utjecaj informacijskokomunikacijskih tehnologija u kontekstu e-trgovine, te kako ponašanje potrošača utječe na istu. Analizom će se ustanoviti povijesni i prethodni trendovi te tako oni potencijalni i budući, uz uvažavanje specifičnosti digitalnih tehnologija i inovacija.
Abstract (english)
During the first half of the 1990s, it started to become apparent that the Internet, i.e. the World Wide Web as its most important service, is extremely suitable for providing business services and performing business transactions. E-commerce is an integral part of e-business where goods, information and services are purchased online. Bearing in mind that the digital literacy of the population is increasing and these innovations in technology are growing rapidly, the trends in the implementation of this way of trading are constantly changing. The paper contains the basic determinants of e-commerce in terms of history and origin, its definition and analysis of the use of e-commerce. The analytical approach to the paper seeks to explain the impact of information and communication technologies in the context of e-commerce, and how consumer behavior affects it. The analysis will establish historical and previous trends and thus potential and future ones, taking into account the specifics of digital technologies and innovations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:770419
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-05 11:34:31