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master's thesis
DRUŠTVENO ODGOVORNO POSLOVANJE KAO ALAT ZA POPRAVLJANJE UGLEDA PODUZEĆA
Diplomski rad
2021. urn:nbn:hr:145:698285
Bilušković, Dominik
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Bilušković, D. (2021). DRUŠTVENO ODGOVORNO POSLOVANJE KAO ALAT ZA POPRAVLJANJE UGLEDA PODUZEĆA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:698285

Bilušković, Dominik. "DRUŠTVENO ODGOVORNO POSLOVANJE KAO ALAT ZA POPRAVLJANJE UGLEDA PODUZEĆA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:698285

Bilušković, Dominik. "DRUŠTVENO ODGOVORNO POSLOVANJE KAO ALAT ZA POPRAVLJANJE UGLEDA PODUZEĆA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:698285

Bilušković, D. (2021). 'DRUŠTVENO ODGOVORNO POSLOVANJE KAO ALAT ZA POPRAVLJANJE UGLEDA PODUZEĆA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:698285

Bilušković D. DRUŠTVENO ODGOVORNO POSLOVANJE KAO ALAT ZA POPRAVLJANJE UGLEDA PODUZEĆA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:698285

D. Bilušković, "DRUŠTVENO ODGOVORNO POSLOVANJE KAO ALAT ZA POPRAVLJANJE UGLEDA PODUZEĆA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:698285

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Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE KAO ALAT ZA POPRAVLJANJE UGLEDA PODUZEĆA : Diplomski rad
Title (english)CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR RESTORING A COMPANY'S REPUTATION : Graduate paper
AuthorDominik Bilušković
MentorJulia Perić (mentor)
Committee memberAnamarija Delić (predsjednik povjerenstva)
Committee memberJulia Perić (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj diplomski rad analizira i objašnjava ulogu, pojam i važnost društveno odgovornog poslovanja. U radu se nastoji prikazati realan prikaz na koji način bi poduzeća na društveno odgovoran način poboljšala kako financijski aspekt, tako i društveni ugled. Društvena odgovornost poduzeća će se u radu sagledati s tri aspekta: ljudi, profit i briga za okoliš. Ova tri aspekta predstavljaju trobilančni pristup poslovanja i temelj društveno odgovornog ponašanja poduzeća. Svrha diplomskog rada je prikazati snagu društveno odgovornog poslovanja u suvremenom poslovanju, prikazati da je moguće implementacijom DOP-a popraviti ugled, doprinositi društvu, odgovorno poslovati te naposljetku, ostvariti profit. Društveno odgovorno poslovanje sve je aktualnija tema u suvremenom poslovanju, te takav koncept poslovanja donosi mnoge benefite. Od poduzeća se očekuje i društvena komponenta, u kojoj će se moći iskazati te doprinijeti lokalnoj zajednici. Također, očekuje se i velika briga o samim zaposlenicima, poboljšanju uvjeta rada, ispunjavanju zakonskih obveza, uvažavanja raznolikosti te stvaranju ugodne atmosfere Isto tako, u suvremenom poslovanju je važna stavka briga o okolišu, vjerojatno važnija nego ikada ranije. Suvremena proizvodnja može uvelike naštetiti okolišu. Zagađenje zraka, eksploatiranje prirodnih resursa i zagađivanje vode su problemi koji se tiču društva u cjelini, pa tako poduzeća moraju reagirati na polju zaštite okoliša.
Abstract (english)
This thesis analyzes and explains the role, concept and importance of socially responsible business. It attempts to give a realistic idea of how companies can improve both financial aspect and social reputation in a socially responsible manner. Corporate social responsibility is considered from three aspects: People, profit and environmental protection. These three aspects represent a three-pronged approach to business and form the basis of corporate social responsibility. The aim of the thesis is to demonstrate the strength of socially responsible business in the modern business world, to show that it is possible to implement CSR to improve reputation, contribute to society, operate responsibly and ultimately make a profit. Socially responsible business is an increasingly current topic in the modern business world, and such a business approach brings many benefits. The company is also expected to have a social component in which it can express itself and contribute to the local community. It is also expected to take care of employees, improve working conditions, meet legal obligations, respect diversity and create a pleasant atmosphere. Another important issue in modern business is environmental protection, which is probably more important than ever before. Modern production can cause great harm to the environment. Air pollution, exploitation of natural resources and water pollution are problems that affect society as a whole, so companies must respond in the field of environmental protection.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:698285
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Business informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-06 07:35:01