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master's thesis
STRATEGIJE PROMOCIJE NA PRIMJERU TVRTKE „DM“
Diplomski rad
2021. urn:nbn:hr:145:183151
Mutavdžić, Sandra
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Mutavdžić, S. (2021). STRATEGIJE PROMOCIJE NA PRIMJERU TVRTKE „DM“ : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:183151

Mutavdžić, Sandra. "STRATEGIJE PROMOCIJE NA PRIMJERU TVRTKE „DM“ : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:183151

Mutavdžić, Sandra. "STRATEGIJE PROMOCIJE NA PRIMJERU TVRTKE „DM“ : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:183151

Mutavdžić, S. (2021). 'STRATEGIJE PROMOCIJE NA PRIMJERU TVRTKE „DM“ : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:183151

Mutavdžić S. STRATEGIJE PROMOCIJE NA PRIMJERU TVRTKE „DM“ : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:183151

S. Mutavdžić, "STRATEGIJE PROMOCIJE NA PRIMJERU TVRTKE „DM“ : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:183151

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Metadata
TitleSTRATEGIJE PROMOCIJE NA PRIMJERU TVRTKE „DM“ : Diplomski rad
Title (english)PROMOTION STRATEGIES ON THE EXAMPLE OF „DM“ COMPANY : Graduate paper
AuthorSandra Mutavdžić
MentorAna Pap (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberAna Pap (član povjerenstva)
Committee memberMarija Ham (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha je i cilj ovog diplomskog rada su na praktičnom primjeru prikazati promocijske aktivnosti tvrtke „DM“ u Hrvatskoj. Promocija je jedan od glavnih komunikacijskih alata u poslovanju s kupcima te će se kroz ovaj rad objasniti njezin utjecaj na poslovanje te kako ono u praksi izgleda. Komunikacija s kupcima je neizostavan dio poslovanja svakog poduzeća, te je vrlo bitno u nju ulagati. U teorijskom dijelu rada je objašnjen pojam promocije i podjela promocijskih aktivnosti, dok su u... More praktičnom dijelu navedeni primjeri promocijskih aktivnosti kroz poslovanje tvrtke DM. Provedeno je istraživanje o mišljenjima i stavovima potrošača o određenim promocijskim aktivnostima te nam rezultati govore koliko su uspješne odnosno neuspješne pojedine strategije. Less
Abstract (english)
The purpose and goal of this final paper are to show the promotional activities of the company "DM" in Croatia on a practical example. Promotion is one of the main communication tools in doing business with customers, and this paper will explain its impact on business and what it looks like in practice. Communication with customers is an indispensable part of every company's business, and it is very important to invest in it. The theoretical part of the paper explains the concept... More of promotion and the division of promotional activities, while the practical part provides examples of promotional activities through the business of DM. A survey was conducted on the opinions and attitudes of consumers about certain promotional activities, and the results tell us how successful or unsuccessful certain strategies are. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:183151
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-06 10:16:10
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