The topic of this final paper is „Marketing of charitable actions“. The final paper seeks to explain what charitable actions are and how the marketing of charitable actions in non-profit organizations works. The first part discusses the concept of charitable and humanitarian actions in general, and first explains trough theory the marketing mix (7P) of charitable actions consisting of: product, price, distribution, promotion, staff, physical environment (presentation) and process. Charitable organizations, and thus actions, are created and act for the sake of charity and providing help to those who need help. The second part explains the concept of foundations and associations, and on the examples of the Ana Rukavina Foundation through the charity campaign „ I want life“ and the Croatian Red Cross through the charity campaign „ Donate Blood“ explain the marketing strategy through the marketing mix of non-profit organizations (7P). The third part describes the challenges faced by charities and what are te possible solutions to the challenges in charity marketing. In the end, as a conclusion of the final paper it can be said that the main goal of all charitable actions is the well-being of people, helping the needy, and cooperation, motivation and trust of their employees, volunteers and donors, and what they should do in the future is to make non-profit organizations, and thus actions a more current topic of the 21st century.