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undergraduate thesis
Marketinške aktivnosti na tražilicama
Završni rad
2021. urn:nbn:hr:145:840125
Vizentaner, Domagoj
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Vizentaner, D. (2021). Marketinške aktivnosti na tražilicama : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:840125

Vizentaner, Domagoj. "Marketinške aktivnosti na tražilicama : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:840125

Vizentaner, Domagoj. "Marketinške aktivnosti na tražilicama : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:840125

Vizentaner, D. (2021). 'Marketinške aktivnosti na tražilicama : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:840125

Vizentaner D. Marketinške aktivnosti na tražilicama : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:145:840125

D. Vizentaner, "Marketinške aktivnosti na tražilicama : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:840125

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Metadata
TitleMarketinške aktivnosti na tražilicama : Završni rad
Title (english)Marketing activity on search engines : Final paper
AuthorDomagoj Vizentaner
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketinške aktivnosti na tražilicama jedne su od najaktivnijih i najpoželjnijih marketinških aktivnosti današnjice. Sadržaj rada obrađuje osnovne pojmove vezane uz tražilice, njihovu povijest, te kako optimizirati marketinške aktivnosti na tražilicama kako bi se ostvarili što bolji rezultati. Rad pristupa temama na način da je koristan malim tvrtkama i velikim korporacijama. Osim povijesti, rad se isključivo bavi tražilicom Google, te se svi primjeri, savjeti i objašnjenja odnose upravo... More na tu tražilicu. Kako bi se ostvario što bolji rezultat, korisno je razumjeti kako tražilice prikupljaju podatke, vrednuju stranice i rangiraju rezultate. U svakom marketingu najbitniji faktor su ljudi, odnosno kupci ili korisnici. Određenim postupcima, njima se osigurava prvenstveno da dođu u doticaj s uslugom ili proizvodom te naknadno lakoća korištenja i dobro iskustvo. Unatoč visokim ulaganjima i znatnom konkurencijom u području SEM-a, određene greške se događaju svim poslovnim subjektima. Rad objašnjava te pogreške, i daje savjete kako ih izbjeći. Područje SEM-a izuzetno se brzo mijenja iz godine u godinu. SEM 2021. godine, biti će znatno drugačiji od onog 2022. g., no neka pravila mogu se smatrati bezvremenska. Upravo tim pravilima bavi se ovaj rad. Less
Abstract (english)
Marketing activity on search engines, is one of most active and most sought-after marketing activities overall today. Contents of this paper explores basic terms connected to search engines, their history, and how to optimize marketing activity on search engines to achieve best possible results. Paper approaches subjects in a way that is useful to small businesses and big corporations. Except the historical part, most of content from this paper is about search engine Google, and all the... More examples, advice, and explanations are about this engine. To achieve best results, its useful to understand how search engines gather data, evaluate pages, and rank the results. In every marketing activity, the most important subjects are about people, to be specific, about customers, and users. With certain procedures it is firstly ensured that customers get in contact with the service or product, and afterwards ease of use, and good experience. Despite high investments, and considerable competition, certain mistakes still happen to businesses. This paper explains these mistakes and gives advice how to avoid them. Field of SEM is changing extremely fast from year to year. SEM from 2021. will be much different from 2022. one, but some rules can be considered timeless. Exactly these are the rules that this paper is based on. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:840125
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-20 10:27:22
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