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undergraduate thesis
ETNOCENTRIZAM
Završni rad
2021. urn:nbn:hr:145:269587
Anđelić, Josipa
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Anđelić, J. (2021). ETNOCENTRIZAM : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:269587

Anđelić, Josipa. "ETNOCENTRIZAM : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:269587

Anđelić, Josipa. "ETNOCENTRIZAM : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:269587

Anđelić, J. (2021). 'ETNOCENTRIZAM : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:269587

Anđelić J. ETNOCENTRIZAM : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:269587

J. Anđelić, "ETNOCENTRIZAM : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:269587

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Metadata
TitleETNOCENTRIZAM : Završni rad
AuthorJosipa Anđelić
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu ispituje se učinak etnocentrizma na namjere kupnje domaćih i stranih proizvoda. Istraživanje je provedeno upitnikom kojim se htjelo istražiti jesu li potrošači na području Hrvatske više skloni konzumaciji stranog piva ili su više naklonjeni kupovini domaćih marki piva. Istraživanje je provedeno unutar Hrvatske među stanovnicima dobne starosti od 18 do 70 godina. Podaci su prikupljeni od 40 ispitanika pomoću upitnika na temelju mjerenja CETSCALE te pomoću ankete o konzumaciji piva napravljene od strane autora. Prilikom analize rezultata u obzir su uzete dvije demografske karakteristike (dob i stupanj obrazovanja) i socio-psihološke karakteristike. Rezultati istraživanja su pokazali kako postoji određena negativna korelacija između demografskih faktora i razine etnocentrizma te da su potrošači više upoznati s konzumacijom stranih marka piva.
Abstract (english)
This paper examines the effect of ethnocentrism on the intentions to purchase domestic and foreign products. The research was conducted with a questionnaire to investigate whether consumers in Croatia are more inclined to consume foreign beer or are more inclined to buy local beer. The survey was conducted within Croatia among residents aged 18 to 70 years. Data were collected from 40 respondents using a questionnaire based on CETSCALE measurements and using a beer consumption survey conducted by the author. When analyzing the results, two demographic characteristics (age and level of education) and sociopsychological characteristics were taken into account. The results of the research showed that there is a certain negative correlation between demographic factors and the level of ethnocentrism, and that consumers are more familiar with the consumption of foreign beer brands.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:269587
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-25 08:26:33