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undergraduate thesis
MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE
Završni rad
2021. urn:nbn:hr:145:627951
Žada, Lovro
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Žada, L. (2021). MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:627951

Žada, Lovro. "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:627951

Žada, Lovro. "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:627951

Žada, L. (2021). 'MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:627951

Žada L. MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:145:627951

L. Žada, "MARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:627951

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Metadata
TitleMARKETINŠKE SPECIFIČNOSTI DRUŠTVENE MREŽE : Završni rad
Title (english)MARKETING CHARACTERISTICS OF SOCIAL NETWORKS : Final paper
AuthorLovro Žada
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene su mreže postale obavezan alat za marketing, mnogi će reći osnovno sredstvo za uspješno poslovanje. Ovaj rad će pokušati prikazati i razraditi sve karakteristike, specifičnosti i ekonomska marketinška usmjerenja. Također, u istom će se istaknuti novi trendovi koji su se pojavili na mrežnim platformama. Prvotno, u radu će se definirati bazični, to jest temeljni pojmovi poput marketinga, društvene mreže, oglasa i oglašavanja kao i ostale marketinške strategije koje obuhvaćaju brzi... More napredak i produktivne marketinške rezultate. Budući da će rad nastojati prikazati sve najznačajnije društvene mreže, usporedit će se njihova funkcionalnost, kvaliteta, prednosti i nedostaci, ekonomska isplativost, međusobna interakcija, ali će se nastojati i kritički izreći savjeti za njihovo moguće poboljšanje i napredak u vidu rasta i razvoja tih društvenih aplikacija. Obradit će se primjer Mlinara koji marketinški slovi kao najljepša pekarska priča. Uistinu, Mlinar mnogo resursa ulaže u svoj marketing. Dugogodišnja tradicija njihova poslovanja pomaže im da zadrže svoju konkurentsku prednost na tržištu, a marketing je taj koji im pomaže da iz trenutka u trenutak pokažu svoju veličinu i umješnost da oglašavaju svoju tajnu vrhunske kvalitete proizvoda. Dakako, oplemenit će se primjerima kako funkcioniraju pojedine marketinške kampanje, analizirat će se aktualne promocije i ciljana publika potaknuta tom kampanjom. Valja istaknuti kako su marketinške mogućnosti poduzeća u dvadeset i prvom stoljeću izuzetno velika, a sadržaj koji se plasira može odjeknuti na planetarnoj razini. Upravo iz tih razloga, autor će u ovome radu pokazati koliko su one važne i snažne te koliki je njihov stvarni značaj, odnosno utjecaj na same ljude. Less
Abstract (english)
Social networks have become a mandatory marketing tool, many will say the basic tool for successful business operations. This paper will attempt to present and elaborate all characteristics, specificities and economic marketing directions. Also, it will highlight new trends that have emerged on online platforms. Initially, the paper will define basic concepts such as marketing, social networking, advertising and other marketing strategies that include rapid progress and productive... More marketing results. Since the paper will endeavour to present all the most important social networks, their functionality, quality, advantages and disadvantages, economic viability, mutual interaction will be compared, but advice will also be sought and criticized for their possible improvement and progress in the form of growth and development of these social applications. An example of a Mlinar who writes as the most beautiful marketing bakery story will be elaborated. Indeed, Mlinar invests a lot of resources in its marketing. The long tradition of their business helps them maintain their competitive advantage on the market, and marketing helps them to show their size and skill from moment to moment to advertise their secret of top quality products. Of course, it will be enriched by examples of how certain marketing campaigns work, current promotions and targeted audiences prompted by this campaign will be analysed. It should be noted that the marketing possibilities of companies in the twenty-first century are extremely large, and the contents that are marketed can reflect on the planetary level. It is precisely for these reasons that the author will show in this paper how important and strong they are and how important their actual significance is, i.e. their impact on the people themselves. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:627951
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-25 08:38:11
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