The organization of international marketing is necessary for companies that want to be successful in foreign markets. This final paper aims to theoretically and practically explore why good organization is very important for international companies and what it looks like, and how factors affect the company's business in the international market. The structure of the organization contains important elements such as connections between individuals, work and social groups, jobs and work tasks. Due to constant changes in the market, companies are forced to change their organizational structures. Formal and informal types of organizational structure are an integral part of it, and they characterize complexity, centralization, and decentralization. With the help of specific tasks carried out in the company, it is possible to determine the appropriate model of organization. The elements influencing this choice are: geographical distance, type of consumer and local government regulations. These three elements make up the external factors that affect the organization. Internal factors affect only the interior of an international company, and these are: market share, diversity of foreign investment, level of investment, human resources and flexibility of the organizational structure. Each form of organization has its own specifics that make it special. It is necessary to choose the one that will best suit a particular type of business. Sales, transitional forms and international marketing are steps towards the development of an international marketing organization. McDonald's uses a divisional organizational structure where jobs are grouped into groups, and CEOs are given responsibility for each particular group of activities. They are credited with passing on business ideas to smaller local managers in charge of branches in certain parts of the international market. Local managers pass on further instructions on working in that branch to the staff employed. The results of the research lead to the conclusion that the most important for companies and their success are good organization of companies and employees, clear and realistic goals, and well-designed strategies.