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undergraduate thesis
MONOPOLISTIČKA KONKURENCIJA I MAKSIMALIZACIJA DOBITI
Završni rad
2021. urn:nbn:hr:145:441299
Bodražić, Filip
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Bodražić, F. (2021). MONOPOLISTIČKA KONKURENCIJA I MAKSIMALIZACIJA DOBITI : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:441299

Bodražić, Filip. "MONOPOLISTIČKA KONKURENCIJA I MAKSIMALIZACIJA DOBITI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:441299

Bodražić, Filip. "MONOPOLISTIČKA KONKURENCIJA I MAKSIMALIZACIJA DOBITI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:441299

Bodražić, F. (2021). 'MONOPOLISTIČKA KONKURENCIJA I MAKSIMALIZACIJA DOBITI : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:441299

Bodražić F. MONOPOLISTIČKA KONKURENCIJA I MAKSIMALIZACIJA DOBITI : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:441299

F. Bodražić, "MONOPOLISTIČKA KONKURENCIJA I MAKSIMALIZACIJA DOBITI : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:441299

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Metadata
TitleMONOPOLISTIČKA KONKURENCIJA I MAKSIMALIZACIJA DOBITI : Završni rad
Title (english)MONOPOLISTIC COMPETITION AND PROFIT MAXIMIZATION : Final paper
AuthorFilip Bodražić
MentorIvan Kristek (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2021-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
S pojmom monopolističke konkurencije svijet se prvi puta upoznao 1930. godine, kada su do tada nepoznati pojam definirali američki ekonomist Edward Chamberlain i engleski ekonomist Joan Robinson. Kao takvu karakterizirao ju je širok spektar dobara i usluga koje su bile ponuđene kupcima. Monopolistička konkurencija svrstava se u grane nesavršene konkurencije. Nesavršenom ju čini zajednička tržišna struktura, koja ovisi o nadmetanju i proboju. Ovaj rad fokus će usmjeriti upravo na... More monopolističku konkurenciju i njezinu tržišnu strukturu. Da bi se došlo do saznanja o monopolističkoj konkurenciji prvo će se detaljno obraditi sam pojam monopola i njegova definicija. U radu će biti prikazane razlike monopola, monopolističke konkurencije i savršene konkurencije, kako bi se prikazalo da je monopolistička konkurencija najbliža savršenoj konkurenciji. Bliži uvid savršenoj konkurenciji pružit će ključna obilježja monopolističke konkurencije. Tržište na kojemu vlada monopolistička konkurencija zahtijeva konstantno oglašavanje i stvaranje marki kako bi se potražnja za proizvodima i uslugama maksimizirala. U današnjem svijetu oglašavanje je zauzelo ključan status u promociji i stvaranju lojalnosti prema markama, s toga monopolisti velike napore ulažu u oglašavanje i marketing. Kako funkcionira potražnja i koje su moguće amplitude bit će prikazano preko krivulje potražnje. U kontekstu s potražnjom ključno je spomenuti formiranje cijena, na koji način i kako monopolisti određuju cijene vlastitih proizvoda. Less
Abstract (english)
Term monopolistic competition is first mentioned in 1930., when American and English economists Edward Chamberlain and Joan Robinson first defined that, until then, unknown term. What characterized that term was wide spectre of goods and services that were offered to customers. Monopolistic competition classifies itself in the category of imperfect competition. What make sit imperfect is the marker structure which depends on competition and breaching on the market. This paper... More will focus on monopolistic competition and its market structure. In purpose of explaining the information about monopolistic competition, the author will first define the term monopoly. In order of proving that monopolistic competition is the closest to perfect competition, the author will define the differences of monopoly, monopolistic competition and perfect competition. Closer look into perfect competition will be provided by characteristics of monopolistic competition. The market that is characterized as monopolistic competition requires constant advertising and creation of brands to maximize the demand of such products. Today, advertising is the key to promotion and creating loyal customer base. Therefore, monopolists are making great efforts in that segment of their business. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:441299
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-13 08:34:33
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