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undergraduate thesis
TEHNIKE GENERIRANJA POSLOVNIH IDEJA
Završni rad
2021. urn:nbn:hr:145:877372
Sesar, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Sesar, L. (2021). TEHNIKE GENERIRANJA POSLOVNIH IDEJA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:877372

Sesar, Lucija. "TEHNIKE GENERIRANJA POSLOVNIH IDEJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:877372

Sesar, Lucija. "TEHNIKE GENERIRANJA POSLOVNIH IDEJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:877372

Sesar, L. (2021). 'TEHNIKE GENERIRANJA POSLOVNIH IDEJA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:877372

Sesar L. TEHNIKE GENERIRANJA POSLOVNIH IDEJA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:877372

L. Sesar, "TEHNIKE GENERIRANJA POSLOVNIH IDEJA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:877372

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Metadata
TitleTEHNIKE GENERIRANJA POSLOVNIH IDEJA : Završni rad
Title (english)TECHNIQUES FOR GENERATING BUSINESS IDEAS : Final paper
AuthorLucija Sesar
MentorAnamarija Delić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poduzetnički proces vodi nas kroz korake potrebne za pokretanje uspješnog poduzetničkog pothvata, a početna faza tog procesa je odluka da se postane poduzetnikom i generiranje poslovnih ideja. Kroz proces se ideja analizira i preispituje kako bi se ustanovilo radi li se o poslovnoj prilici, no prije toga ju je potrebno osmisliti. Tu do izražaja dolaze tehnike generiranja poslovnih ideja. U ovom radu su obrađene kreativne tehnike generiranja ideja kao što su brainstorming, SCAMPER, brainwriting i dr. Ali to nije jedini način na koji poduzetnici dolaze do ideja; oni ih dobivaju i rješavanjem problema na tržištu, kao i popunjavanjem praznina koje ostavljaju druge tvrtke. Cilj ovog rada je upoznati se s tehnikama stvaranja ideja i pokazati njihovu upotrebu na praktičnom primjeru. U praktičnom dijelu pojasnit će se proces generiranja poslovne ideje, te značaj poslovne ideje za rješavanje problema u okruženju.
Abstract (english)
The entrepreneurial process guides us through the steps needed to start a successful entrepreneurial venture, and the initial stage of that process is spotting an idea. Through the process, the idea is analyzed and re-examined to determine if it is also a business opportunity, but before that it is necessary to come up with an idea. This is where the techniques of generating business ideas come into play. This paper discusses creative techniques for generating ideas such as brainstorming, SCAMPER, brainwriting, etc. But this is not the only way entrepreneurs come up with ideas; they also get them by solving market problems as well as filling in the gaps left by other companies. The aim of this paper is to get acquainted with the techniques of creating ideas and show their use on a practical example. The practical part will explain the process of generating a business idea, and the importance of a business idea for solving problems in the environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:877372
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-13 11:05:54