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master's thesis
Potencijali suvremenih mobilnih tehnologija u modnoj industriji
2016. urn:nbn:hr:145:845511
Rončević, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Rončević, L. (2016). Potencijali suvremenih mobilnih tehnologija u modnoj industriji (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:845511

Rončević, Lucija. "Potencijali suvremenih mobilnih tehnologija u modnoj industriji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:845511

Rončević, Lucija. "Potencijali suvremenih mobilnih tehnologija u modnoj industriji." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:845511

Rončević, L. (2016). 'Potencijali suvremenih mobilnih tehnologija u modnoj industriji', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:845511

Rončević L. Potencijali suvremenih mobilnih tehnologija u modnoj industriji [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:845511

L. Rončević, "Potencijali suvremenih mobilnih tehnologija u modnoj industriji", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:845511

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Metadata
TitlePotencijali suvremenih mobilnih tehnologija u modnoj industriji
Title (english)POTENTIALS OF MODERN MOBILE TECHNOLOGIES IN THE FASHION INDUSTRY
AuthorLucija Rončević
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberMirna Leko Šimić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Diplomski rad „Potencijali suvremenih mobilnih tehnologija u modnoj industriji“ nastoji prikazati potencijale mobilnih tehnologija kroz primjenu mobilnih aplikacija High street brandova, kao i prednosti jedinstvenog korisničkog računa. Rad se sastoji od osam cjelina: uvod, metodologija rada, marketing, e-marketing, mobilni marketing, mobilna aplikacija, potencijali suvremenih mobilnih tehnologija u modnoj industriji, rezultati i zaključak, respektivno. Prvi dio diplomskog rada je teorijski, odnosno sadrži pojašnjenja pojmova vezanih uz nastavak rada. Potom slijede potencijali mobilnih tehnologija na područuju modne industrije, prikazani na primjerima modnih brandova Topshop, Zara i Polyvore, odnosno u vidu virtualnog ormara, mobilne aplikacije te jedinstvenog korisničkog računa. Proveden je i dubinski intervju, dok su rezultati istog prikazani u nastavku rada, kako bi se preispitale pretpostavke vezane uz navedene prijedloge. Zaključak, kao posljednje poglavlje, predstavlja poveznicu između rezultata istraživanja i navedenih pretpostavki, odnosno srž rada. Na kraju je navedena literatura korištena u svrhu izrade rada, kao i popis slika te popis tablica.
Abstract (english)
Master's (graduate) thesis „Potentials of modern mobile technologies in the fashion industry” seeks to represent the potentials of mobile technologies through the usage of mobile applications of high street brands, as well as the advantages of a unique user account. The thesis consists of eight parts: introduction, methodology, marketing, e-marketing, mobile marketing, mobile application, potentials of modern mobile technologies in the fashion industry, results, and conclusion. The first part is theoretical; it consists of the explanations of terms used in the rest of the thesis. After that, the thesis introduces the potentials of modern mobile technologies in the field of fashion industry, exemplified by different fashion brands, such as Topshop, Zara and Polyvore. Moreover, it is represented in terms of virtual wardrobe, mobile application and a unique user account. In-depth interview was also conducted, and the results are presented in the rest of the thesis in order to revise the hypotheses related to the above mentioned suggestions. As the last part, the conclusion represents a connection between the results of research and mentioned hypotheses, or in other words – the core of this thesis. In the end, there is a list of literature cited, as well as a list of pictures and tables.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:845511
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-25 15:07:00