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undergraduate thesis
PRIMJENA METODE ISPITIVANJA U ISTRAŽIVANJU TRŽIŠTA
Završni rad
2022. urn:nbn:hr:145:561270
Hrnjkaš, Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Hrnjkaš, M. (2022). PRIMJENA METODE ISPITIVANJA U ISTRAŽIVANJU TRŽIŠTA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:561270

Hrnjkaš, Marija. "PRIMJENA METODE ISPITIVANJA U ISTRAŽIVANJU TRŽIŠTA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:561270

Hrnjkaš, Marija. "PRIMJENA METODE ISPITIVANJA U ISTRAŽIVANJU TRŽIŠTA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:561270

Hrnjkaš, M. (2022). 'PRIMJENA METODE ISPITIVANJA U ISTRAŽIVANJU TRŽIŠTA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:561270

Hrnjkaš M. PRIMJENA METODE ISPITIVANJA U ISTRAŽIVANJU TRŽIŠTA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:561270

M. Hrnjkaš, "PRIMJENA METODE ISPITIVANJA U ISTRAŽIVANJU TRŽIŠTA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:561270

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Metadata
TitlePRIMJENA METODE ISPITIVANJA U ISTRAŽIVANJU TRŽIŠTA : Završni rad
Title (english)APPLICATION OF TEST METHOD IN MARKET RESEARCH : Final paper
AuthorMarija Hrnjkaš
MentorAna Pap Vorkapić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Da bi poduzeće zadovoljilo potrebe potrošača i ostvarilo dobit, mora upotrebljavati različita marketing-istraživanja kojima se prikupljaju, registriraju, analiziraju i interpretiraju podaci, koji su temelj za donošenje adekvatnih marketing-odluka. Istraživanje tržišta predstavlja vrlo složen pojam te je zbog toga rad orijentiran na metodu ispitivanja kao jednu od metoda u istraživanju tržišta, a kojom saznajemo potrebe, želje i očekivanja potrošača o ambalaži, dizajnu, cijeni, distribuciji... More i promociji nekog proizvoda. Koristeći metodu deskripcije, analize, komparacije, kompilacije i sinteze te stručnu literaturu domaćih i stranih autora, definirana je i opisana metoda ispitivanja, načini provođenja metode te primjena u istraživanju tržišta kao i sve prednosti i nedostaci njezina korištenja. U radu je detaljnije objašnjena i sondaža kao jedan od najčešćih načina provođenja ispitivanja. Svrha i cilj ovoga rada je upoznati čitatelja s metodom ispitivanja te prikazati važnost njezina korištenja prilikom istraživanja tržišta. Nakon obavljenog istraživanja dolazi se do zaključka kako primjena metode ispitivanja u istraživanju tržišta sadrži određene prednosti, ali i nedostatke ovisno o načinu ispitivanja odnosno svaki oblik ispitivanja ima svoje prednosti i nedostatke. Tako na primjer prilikom osobnog ispitivanja neposredno sudjelovanje anketara u ispitivanju pruža mogućnost razjašnjavanja nejasnoća, dodatnog objašnjenja; mogu se pokazivati predmeti istraživanja (proizvodi, ambalaža..) za razliku od ispitivanja putem pošte ili putem telefona kod kojih to nije moguće. Na temelju prednosti i nedostataka određenog načina ispitivanja donosi se odluka o odabiru tehnike ispitivanja. Stoga bi ovaj rad mogao biti koristan osobama koje zanima istraživanje tržišta, a posebno metoda ispitivanja. Less
Abstract (english)
For an enterprise to meet the demands of consumers and make a profit, it must utilize various marketing research to collect, register, analyze and interpret data, which become the foundation of making adequate marketing decisions. Market research is a very complex concept. Therefore, this paper is oriented towards the test method, one of the methods used in market research, as it determines the needs, desires and expectations of consumers concerning packaging, design, price, distribution... More and promotion of a product. By combining the methods of description, analysis, comparison, compilation and synthesis with professional literature of domestic and foreign authors, the definition and description of the test method, its methods of implementation, its applications in market research as well as all the advantages and disadvantages of its use have been determined and presented. Sounding is also explained in great detail as one of the most common ways of conducting tests. The purpose and goal of this paper is to acquaint the reader with the test method and to showcase its importance in market research. With the research being concluded, the paper argues that the application of the test method in market research contains both advantages and disadvantages, depending on which testing method was used; ie each form of testing has its advantages and disadvantages. For example, during a personal examination, the direct participation of the interviewer in the examination provides an opportunity to clarify ambiguities and offer additional explanations; research objects (products, packaging ...) can be displayed, as opposed to examinations by mail or telephone where this is not possible. Based on the advantages and disadvantages of a particular testing method, a decision is made on the choice of the proper testing technique. Therefore, this paper could be useful to those interested in market research, and in particular the test method. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:561270
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-24 07:16:25
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