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master's thesis
Stavovi potrošača o ekološkim oznakama i oglasima za prehrambene proizvode
2016. urn:nbn:hr:145:735975
Ivković, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Ivković, M. (2016). Stavovi potrošača o ekološkim oznakama i oglasima za prehrambene proizvode (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:735975

Ivković, Martina. "Stavovi potrošača o ekološkim oznakama i oglasima za prehrambene proizvode." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:735975

Ivković, Martina. "Stavovi potrošača o ekološkim oznakama i oglasima za prehrambene proizvode." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:735975

Ivković, M. (2016). 'Stavovi potrošača o ekološkim oznakama i oglasima za prehrambene proizvode', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:735975

Ivković M. Stavovi potrošača o ekološkim oznakama i oglasima za prehrambene proizvode [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:735975

M. Ivković, "Stavovi potrošača o ekološkim oznakama i oglasima za prehrambene proizvode", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:735975

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Metadata
TitleStavovi potrošača o ekološkim oznakama i oglasima za prehrambene proizvode
Title (english)Consumer attitudes on ecolabels and adverts for food products
AuthorMartina Ivković
MentorMarija Ham (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svjetski trendovi vezani za prehranu se konstantno mijenjaju kako se razvija svijest ljudi o zdravijoj prehrani i zdravom načinu života te očuvanju okoliša. Ekološka poljoprivreda i ekološka proizvodnja hrane spaja upravo ta dva pojma te se na održivi način proizvodi zdrava prehrana. Broj proizvođača ekoloških proizvoda na godišnjoj je bazi sve veći te se potrošači sve više upoznaju s ekološkim proizvodima. Kako raste broj potrošača tako raste i interes ne samo za sam proizvod nego i za sam način proizvodnje. Zbog toga se na proizvodima nalaze razne oznake koje označavaju istinitost ekološke proizvodnje, te je takvih oznaka mnogo i njihova je funkcija pružiti sigurnost potrošačima. Oglašavanje ekološki proizvedene hrane nije još u punom zamahu jer se u najvećem broju radi o malim proizvođačima koji nemaju resurse za snažnu promociju, no udruživanjem s državnim tijelima može se stvoriti sinergija koja će koristiti svim uključenim stranama. Republika Hrvatska ima snažan potencijal za rast i razvoj ekološke poljoprivrede, ali su potrebna ulaganja u infrastrukturu, kadar, oglašavanje i informiranje potrošača.
Abstract (english)
People these days are more aware of healthy diet, healthy way of life and environment and that's why the world's trend's about nutriotion is constantly changing. Organic agriculture and organic food production combines precisely these two concepts and food is made on sustainable way. The number of producers of organic products on an annual basis is increasing and consumers are more familiar with organic products. As the number of consumers increases, so does the interest of not only the product itself but also in the manufacturing of products. Therefore, there are a lot of labels that indicate the truthfulness of organic farming and their function is to provide security to consumers. Advertising organically produced food is not yet in full swing since the majority of these are small producers who do not have the resources for a strong promotion , but combined with state bodies can create synergies that will benefit all parties involved. Croatia has strong potential for growth and development of organic agriculture but investment in infrastructure, personnel, advertising and consumer information are needed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:735975
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-26 13:02:52