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undergraduate thesis
MOGUĆNOST UPORABE POSLOVNOG WEB - SJEDIŠTA
Završni rad
2021. urn:nbn:hr:145:301801
Jozić, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Jozić, K. (2021). MOGUĆNOST UPORABE POSLOVNOG WEB - SJEDIŠTA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:301801

Jozić, Katarina. "MOGUĆNOST UPORABE POSLOVNOG WEB - SJEDIŠTA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:301801

Jozić, Katarina. "MOGUĆNOST UPORABE POSLOVNOG WEB - SJEDIŠTA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:301801

Jozić, K. (2021). 'MOGUĆNOST UPORABE POSLOVNOG WEB - SJEDIŠTA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:301801

Jozić K. MOGUĆNOST UPORABE POSLOVNOG WEB - SJEDIŠTA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 February 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:301801

K. Jozić, "MOGUĆNOST UPORABE POSLOVNOG WEB - SJEDIŠTA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:301801

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Metadata
TitleMOGUĆNOST UPORABE POSLOVNOG WEB - SJEDIŠTA : Završni rad
Title (english)USIBILITY OF USING A BUSINESS WEBSITE : Final paper
AuthorKatarina Jozić
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj završni rad pod nazivom Mogućnost uporabe poslovnog web–sjedišta prikazuje sve komponente i važnost uporabe poslovnog web–sjedišta u današnjem suverenom svijetu. Najprije je važno razumjeti pojam E – marketinga koji se u literaturi još spominje kao digitalni marketing. Danas, digitalni marketing broji mnoštvo kanala s kojim dopire do korisnika tih kanala s ciljem privlačenja novih kupaca. Strategije digitalnog marketinga razlikuju se od klasične primjene marketinških aktivnosti te se razvijaju sukladno razvijanju tržišta te promjenama u vrijednosti potrošača. Digitalni marketing predstavlja novu koncepciju provedbe marketinških aktivnosti u virtualnom svijetu koristeći mnoštvo alata za promidžbu i oglašavanje. Digitalni marketing postao je glavno oruđe u dopiranju do veće mase, upravo to omogućile su virtualne zajednice kao što su društvene mreže te internet. U drugom dijelu rada biti će analizirana poslovna web – sjedišta korporacije Sony te korporacije Samsung. Analiza će se temeljiti na glavnim komponentima poslovnog web–sjedišta te vrijednostima gledajući s korisničkog stajališta. U konačnici biti će prikazana komparativna analiza poslovnih websjedišta Samsunga i Sonyja.
Abstract (english)
This final paper, entitled The Possibility of Using a Business Website, shows all the components and importance of using a business website in today's sovereign world. First of all, it is important to understand the term E - marketing, which is still referred to in the literature as digital marketing. Today, digital marketing counts the multitude of channels with which it reaches the users of these channels with the aim of attracting new customers. Digital marketing strategies differ from the classic application of marketing activities and are developed in accordance with market developments and changes in consumer value. Digital marketing represents a new concept of implementing marketing activities in the virtual world using a multitude of tools for advertising and advertising. Digital marketing has become the main tool in reaching a larger mass, and this is exactly what virtual communities such as social networks and the Internet have made possible. The second part of the paper will analyze the business websites of Sony Corporation and Samsung Corporation. The analysis will be based on the main components of the business website and the values viewed from the user's point of view. Finally, a comparative analysis of the business websites of Samsung and Sony will be presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:301801
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-07-04 08:49:26