Special programs represent a unique experience in the market. There are two main goals of management of special programs. The first is to increase economic effects, and the second is to increase the degree of satisfaction of participants. Modern participants in special programs have a high level of expectations, which is a major challenge in creating an event and special programs. Management of special programs, in this case, deals with the planning, organizing, leadership and controlling of these programs. Apart from contributing to the volume of the content of the offer, special programs also have an impact on the extension of the business, i.e. to reduce the seasonality of the business, to increase revenues and attract new entrants, while retaining existing ones. The paper consists of a main and an auxiliary part. The composition of this scientific paper, according to the main chapters, is given further. After the tribute, foreword, summary, content, and list of abbreviations and symbols, the first chapter Introduction follows, which presents the issues of the paper, a review of the research so far, the structure, subject, and purpose of research, research methodology, hypothesis and auxiliary hypothesis. The second chapter, entitled Theoretical Determination of a Special Program, includes four sub-headings, in which the definition of a special program is presented and the term management of a special program is explained. It also includes explination of planning and design resources, protocol and program proposal, scenario planning, structure and planning phases, the principles and factors of attractiveness and the model of operations of the special program. The third chapter is Marketing of a Special Programs, which emphasizes the importance of communication technology in the field of marketing. It consists of six sub-headings, which deal with the study of marketing in the implementation of the program, relying on information and communication technology. The starting point of marketing strategies is given, joint marketing is explained and the marketing information systems of special programs are considered. The fourth chapter is Information and Communication Management in Designing a Special Programs, and contains seven sub-headings. Emphasis is put on the role of mobile technology, and the competitiveness of special programs, by implementing information-communication technology at all stages. The fifth chapter Human Resources Management in Special Programs covers five subchapters, which consider the impact of selecting a human resource management strategy. The relationship between investment in knowledge and activities undertaken is shown andXII explained. The differentiation of teams in program design is considered, and a special part is dedicated to the protection of personal data (GDPR). The sixth chapter is Financing and measuring the business performance of the Special Programs, and represents the perspective of development, information models, economic and non-economic effects of special programs. It also explains the budgeting process, the program sponsorship process, quality management, the application of technology in performance monitoring, and concludes by considering the evaluation of a specific program. It contains a total of six sub-headings. Chapter seven is an Empirical Program Performance Survey, and consists of twelve subheadings. This chapter presents the results of empirical research, detects factors relevant to the analysis of the impact of technology on the overall success of the program, analyzes the elements of factor of impact assessment, comparison of the degree of expectation and degree of satisfaction of the management of a special program with economic and non-economic indicators. Special emphasis in the research and this chapter is on modern information and communication technology. The analyzed data were obtained from survey questionnaires, which were distributed to the participants of the special program. At the end of this chapter are recommendations, based on the research findings. At the end of the paper, there are conclusion, references, chart list, as well as list of histograms, tables, figures and an appendix.