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undergraduate thesis
IZAZOVI VOĐENJA BLOGA NAMIJENJENOG KOMERCIJALNOJ UPOTREBI
Završni rad
2022. urn:nbn:hr:145:345049
Alagić, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Alagić, M. (2022). IZAZOVI VOĐENJA BLOGA NAMIJENJENOG KOMERCIJALNOJ UPOTREBI : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:345049

Alagić, Marko. "IZAZOVI VOĐENJA BLOGA NAMIJENJENOG KOMERCIJALNOJ UPOTREBI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:345049

Alagić, Marko. "IZAZOVI VOĐENJA BLOGA NAMIJENJENOG KOMERCIJALNOJ UPOTREBI : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:345049

Alagić, M. (2022). 'IZAZOVI VOĐENJA BLOGA NAMIJENJENOG KOMERCIJALNOJ UPOTREBI : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:345049

Alagić M. IZAZOVI VOĐENJA BLOGA NAMIJENJENOG KOMERCIJALNOJ UPOTREBI : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:145:345049

M. Alagić, "IZAZOVI VOĐENJA BLOGA NAMIJENJENOG KOMERCIJALNOJ UPOTREBI : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:345049

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Metadata
TitleIZAZOVI VOĐENJA BLOGA NAMIJENJENOG KOMERCIJALNOJ UPOTREBI : Završni rad
Title (english)THE CHALLENGES OF MAKING A BLOG INTENDED FOR COMMERCIAL USE : Undergraduate paper
AuthorMarko Alagić
MentorDavorin Turkalj (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Blog je web stranica na kojoj se nalazi sadržaj koji obuhvaća tekstove, slike i multimediju te se unosi prikazuju kronološki. Pomoću korporativnih blogova poduzeća povezuju s potrošačima, provode personaliziranu marketinšku komunikaciju koja rezultira povećanjem povjerenja kod potrošača i pomaže u prikupljanju informacija o potrošačima. Voditi blog poduzeća koji je uspješan znači da blog redovito posjećuje značajan broj ljudi koji su nakon posjeta istoga zadovoljni, koji komentiraju... More sadržaj bloga te mu se ponovno vraćaju. Poduzeća koja vode korporativne blogove nailaze na brojne izazove koje moraju savladati, a neki od njih su : prebrzo odgovaranje na negativne komentare posjetitelja bloga, strah od kritike koja biva upućena od strane posjetitelja, osoba koja piše blogove nema dovoljno znanja o temi o kojoj piše, nakon objave posta na blogu više se ne provjerava što se događa na istom, blog pišu osobe koje koriste formalni poslovni jezik, blog nema definiran tijek ni pravila komunikacije, neredovito ažuriranje sadržaja, izostanak istaknutih pravila komunikacije, objavljivanje postova s pogreškama, itd. U radu će se navesti i prikazati dva korporativna bloga, blog Studija za dizajn interijera Mirjane Mikulec/InDizajn Mirjane Mikulec i blog agencije Escape Digital Agency. S obzirom na značaj koji blogovi danas imaju za poslovanje poduzeća, s naglaskom na to da se putem istih ostvaruje i održava komunikacija i odnos s kupcima, iste će poduzeća i u budućnosti koristiti u poslovanju i za očekivati je da će posjetitelji bloga, kako se budu razvijale tehnologije, imati veću i važniju ulogu u stvaranju i dijeljenju sadržaja na blogovima nego što ju imaju danas. Less
Abstract (english)
A blog is a website that contains content that includes text, images and multimedia, and entries are displayed chronologically. Using corporate blogs, businesses connect with consumers, conduct personalized marketing communications that result in increased consumer trust, and help gather information about consumers. Running a successful company blog means that the blog is regularly visited by a significant number of people who are satisfied after visiting it, who comment on the ... More content of the blog and return to it again. Companies that run corporate blogs encounter numerous challenges that they have to overcome, some of which are: responding too quickly to negative comments from blog visitors, fear of criticism from visitors, the person writing the blogs does not have enough knowledge about the topic he is writing about, after the blog post is published, it is no longer checked what is happening on it, the blog is written by people who use formal business language, the blog does not have a defined flow or rules of communication, irregular updating of content, absence of prominent communication rules, publication of posts with errors, etc. In the work two corporate blogs will be listed and displayed, Mirjana Mikulec's Studio for Interior Design/InDizajn Mirjana Mikulec blog and Escape Digital Agency's blog. Considering the significance that blogs have today for the business of companies, with the emphasis on the fact that communication and relationship with customers are achieved and maintained through them, companies will continue to use them in their business in the future, and it is to be expected that blog visitors, as they develop technology, have a bigger and more important role in creating and sharing content on blogs than they do today. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:345049
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-03-14 08:54:45
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