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master's thesis
Uloga zelenih strategija u oblikovanju konkurentske prednosti poduzeća
Diplomski rad
2022. urn:nbn:hr:145:338396
Baotić, Tena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

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Baotić, T. (2022). Uloga zelenih strategija u oblikovanju konkurentske prednosti poduzeća : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:338396

Baotić, Tena. "Uloga zelenih strategija u oblikovanju konkurentske prednosti poduzeća : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:338396

Baotić, Tena. "Uloga zelenih strategija u oblikovanju konkurentske prednosti poduzeća : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:338396

Baotić, T. (2022). 'Uloga zelenih strategija u oblikovanju konkurentske prednosti poduzeća : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:338396

Baotić T. Uloga zelenih strategija u oblikovanju konkurentske prednosti poduzeća : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:338396

T. Baotić, "Uloga zelenih strategija u oblikovanju konkurentske prednosti poduzeća : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:338396

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Metadata
TitleUloga zelenih strategija u oblikovanju konkurentske prednosti poduzeća : Diplomski rad
Title (english)THE ROLE OF GREEN STRATEGIES IN SHAPING COMPANY'S COMPETITIVE ADVANTAGE : Graduate paper
AuthorTena Baotić
MentorSanja Pfeifer (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ekološki odgovornim poslovanjem smatra se ono poslovanje koje koristi obnovljive izvore te vodi računa o utjecaju aktivnosti na sve aspekte ljudskog života. Važno je naglasiti kako uz ekološki održivo i društveno odgovorno poslovanje, treba voditi računa da poslovanje bude i ekonomski održivo. Glavni prioritet zelenog menadžmenta je spriječiti negativne utjecaje na prirodni okoliš. Zeleni menadžment je praksa upravljanja koja proizvodi ekološki prihvatljive proizvode i minimalizira utjecaj na okoliš kroz zelenu strategiju, zelenu proizvodnju, zeleno istraživanje i razvoj. U osnovi zelenih strategija je da pomažu poduzeću u donošenju odluka koje imaju pozitivan utjecaj na okoliš. Načela koja čine osnovu zelene strategije trebala bi dovesti do toga da poslovne odluke temeljene na čvrstoj poslovnoj logici imaju i dobar poslovni smisao. Zelena strategija potiče zajedničku kulturu svijesti i djelovanja. Budući da se u Hrvatskoj ne zna dovoljno o zelenim strategijama i načinima njihove implementacije ili ukupnom učinku na konkurentnost u ovom će se diplomskom radu istražiti upravo jedno od dugovječnih i prepoznatljivih poduzeća u kemijsko industriji. Istraživanje je provedeno u Saponiji putem anketnog upitnika na prigodnom uzorku. Istraživanje pokazuje je li fokus Saponije na procesima, proizvodima, diferencijaciji ili niskim troškovima. Zaposlenici Saponije su fokus stavili na proces organizacije i troškovno vodstvo kao izvor konkurentske prednosti, te Saponiju pozicionirali u polje eko – učinkovitosti.
Abstract (english)
Ecologically responsible companies are those that use renewable energy sources and consider the impact of their operations on people. It is important to emphasize that in addition to environmentally sustainable and socially responsible companies, attention should also be paid to ensuring that companies are economically sustainable. The top priority of green management is to prevent negative impacts on the natural environment. Green management is a management practice that produces environmentally friendly products and minimizes the impact on the environment through green strategies, green production, green research and development. Green strategies are about the company making decisions that have a positive impact on the environment. The principles underlying a green strategy should lead to business decisions based on sound business logic. A green strategy promotes a shared culture of awareness and action. In Croatia, knowledge about green strategies and their implementation methods or their overall impact on competitiveness is scarce. In this paper, one of the most traditional and well-known companies in the chemical industry is studied. The research was conducted at Saponia using a questionnaire on an convenient sample to test whether Saponia focuses on processes, products, differentiation or low costs. Saponia's employees, focusing on organizational processes and cost leadership as a source of competitive advantage, positioned Saponia in the area of ecoefficiency.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:338396
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-03-24 08:31:59