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undergraduate thesis
PREGLED FORMATA DIGITALNOG OGLAŠAVANJA
Završni rad
2022. urn:nbn:hr:145:056672
Ivanković, Luka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Ivanković, L. (2022). PREGLED FORMATA DIGITALNOG OGLAŠAVANJA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:056672

Ivanković, Luka. "PREGLED FORMATA DIGITALNOG OGLAŠAVANJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:056672

Ivanković, Luka. "PREGLED FORMATA DIGITALNOG OGLAŠAVANJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:056672

Ivanković, L. (2022). 'PREGLED FORMATA DIGITALNOG OGLAŠAVANJA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:056672

Ivanković L. PREGLED FORMATA DIGITALNOG OGLAŠAVANJA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:056672

L. Ivanković, "PREGLED FORMATA DIGITALNOG OGLAŠAVANJA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:056672

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Metadata
TitlePREGLED FORMATA DIGITALNOG OGLAŠAVANJA : Završni rad
Title (english)DIGITAL ADVERTISING FORMAT OVERVIEW : Final paper
AuthorLuka Ivanković
MentorDavorin Turkalj (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Digitalno oglašavanje je strategija ciljanog komuniciranja vođena ciljem da dosegne što veći broj potrošača u svakoj fazi njegovog djelovanja. Poput tradicionalnog oglašavanja, promiče poslovanje, proizvode i usluge u svrhu stvaranja svijesti o robnoj marki, ponudi, povećanja prodaje i još mnogo toga. Međutim, moderno oglašavanje koristi digitalne, a ne tradicionalne platforme. Umjesto na oglasnim pločama i časopisima, oglasi se pojavljuju na Google-ovim, Facebook, i YouTube mrežnim mjestima. Digitalno oglašavanje postalo je primarni oblik promocije. Vrlo je lako pronaći format digitalnog oglašavanja koji se može prilagoditi potrebama klijenata budući da se uz dostupne tehnologije uvijek može razviti novi format te ne mora nužno ostati fokusiran na fotografiju, audio ili tekst. Najučestaliji formati koji se danas koriste su Google Ads zbog lakog korištenja i pristupačnosti. Također, s obzirom na veći broj oglašivačkih formata svaki od njih ima prednosti i nedostatke prema kojima se određuje koji format je najprikladniji za klijentovu vrstu oglašavanja.
Abstract (english)
Digital advertising is a targeted communication strategy driven by the goal of reaching as many consumers as possible at each stage of its activity. Like traditional advertising, it promotes businesses, products and services to create brand awareness, offer, increase sales and more. However, modern advertising uses digital rather than traditional platforms. Instead of bulletin boards and magazines, ads appear on Google, Facebook, and YouTube sites. Digital advertising has become the primary form of promotion. It is very easy to find a digital advertising format that can be adapted to the needs of clients, since with the available technologies, a new format can always be developed and does not necessarily have to remain focused on photography, audio or text. The most common formats used today are Google Ads due to their ease of use and accessibility. Also, given the large number of advertising formats, each of them has advantages and disadvantages, according to which it is determined which format is most suitable for the client's type of advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:056672
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-05 11:20:55