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master's thesis
IDEJA, POSLOVNA PRILIKA I NAČINI UOČAVANJA POSLOVNE PRILIKE
Diplomski rad
2022. urn:nbn:hr:145:623667
Jozić, Angela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Jozić, A. (2022). IDEJA, POSLOVNA PRILIKA I NAČINI UOČAVANJA POSLOVNE PRILIKE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:623667

Jozić, Angela. "IDEJA, POSLOVNA PRILIKA I NAČINI UOČAVANJA POSLOVNE PRILIKE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:623667

Jozić, Angela. "IDEJA, POSLOVNA PRILIKA I NAČINI UOČAVANJA POSLOVNE PRILIKE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:623667

Jozić, A. (2022). 'IDEJA, POSLOVNA PRILIKA I NAČINI UOČAVANJA POSLOVNE PRILIKE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:623667

Jozić A. IDEJA, POSLOVNA PRILIKA I NAČINI UOČAVANJA POSLOVNE PRILIKE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:145:623667

A. Jozić, "IDEJA, POSLOVNA PRILIKA I NAČINI UOČAVANJA POSLOVNE PRILIKE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:623667

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Metadata
TitleIDEJA, POSLOVNA PRILIKA I NAČINI UOČAVANJA POSLOVNE PRILIKE : Diplomski rad
Title (english)IDEA, BUSINESS OPPORTUNITY AND WAYS OF BUSINESS OPPORTUNITY RECOGNITION : Graduate paper
AuthorAngela Jozić
MentorSunčica Oberman Peterka (mentor)
Committee memberAnamarija Delić (predsjednik povjerenstva)
Committee memberSunčica Oberman Peterka (član povjerenstva)
Committee memberNataša Šarlija (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Tema ovog diplomskog rada je Ideja, poslovna prilika i načini uočavanja poslovne prilike. Rad se sastoji od dva dijela, teorijskog i empirijskog. Cilj rada je prikazati razlike između ideje i poslovne prilike, te navesti osnovne karakteristike poslovne prilike i načine vrednovanja iste. Teorijski dio rada usmjeren je u definiranje pojmova poslovna ideja te poslovna prilika, kao i načinima uočavanja prilike. Važno je uočiti razliku između ova dva pojma jer je poznato da nije svaka ideja prava poslovna prilika. Teorijski dio rada prati relevantnu literaturu te se u nastavku ovog diplomskog rada govori i o praćenju trendova, rješavanju problema te o pronalasku praznina na tržištu, kao načinima uočavanja poslovne prilike. Nadalje, u teorijskom dijelu rada prikazane su dvije metode vrednovanja poslovne ideje: Greenov model te Timmonsov model četiri sidra. Empirijski dio rada, na konkretnom primjeru poslovne ideje, koristeći se Greenovim modelom, objašnjava zašto je pokrenuta proizvodnja ekološki prihvatljivih dezinfekcijskih sredstava dobra poslovna prilika.
Abstract (english)
The topic of this final pape ris The idea, business opportunity and ways of business opportunity recognition. The paper consists two parts, theoretical and empirical. The aim of this pape ris to show the differences between an idea and a business opportunity, and to list the basic characteristics of a business opportunity and ways of valuing it. The teoretical part of the pape ris focused on defininig the terms of business idea and business opportunity. It is important to notice the difference between these two concepts because it is known that not every idea is a real business opportunity. The theoretical part of the paper follows relevant literature, and in the following part of this final paper talks about monitoring trends, solving problems and finding gaps in the market, as ways to identify business opportunities. Fruthermore, in the theoretical part of the final paper, two the methods of valuing the business ida are presented: Green's model and Timmons four anchors model. The empirical part of the paper, on conrete example of business idea, using the Green's model, explain why the established production of environmentally friendly disinfectants is the good and right business oportunity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:623667
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-10 15:51:22