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master's thesis
OBLIKOVANJE NOVIH PROIZVODA I USLUGA
Diplomski rad
2022. urn:nbn:hr:145:102368
Lazar, Ivona
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

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Lazar, I. (2022). OBLIKOVANJE NOVIH PROIZVODA I USLUGA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:102368

Lazar, Ivona. "OBLIKOVANJE NOVIH PROIZVODA I USLUGA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:102368

Lazar, Ivona. "OBLIKOVANJE NOVIH PROIZVODA I USLUGA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:102368

Lazar, I. (2022). 'OBLIKOVANJE NOVIH PROIZVODA I USLUGA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:102368

Lazar I. OBLIKOVANJE NOVIH PROIZVODA I USLUGA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:102368

I. Lazar, "OBLIKOVANJE NOVIH PROIZVODA I USLUGA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:102368

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Metadata
TitleOBLIKOVANJE NOVIH PROIZVODA I USLUGA : Diplomski rad
Title (english)DESIGNING NEW PRODUCTS AND SERVICES : Graduate paper
AuthorIvona Lazar
MentorMartina Briš Alić (mentor)
Committee memberJosipa Mijoč (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj ovoga rada je kroz istraživanje znanstvene literature istražiti važnost oblikovanja proizvoda i usluga te utvrditi koje se metode koriste prilikom oblikovanja proizvoda, a koje prilikom oblikovanja usluga. Istraživanjem primjera iz prakse nastoji se doći do zaključka što je to što razdvaja uspješno oblikovanje od neuspješnog. Rad započinje uvodom nakon kojeg slijedi metodologija rada. Treće poglavlje odnosi se na teorijsku podlogu i prethodna istraživanja, a u četvrtom poglavlju predstavljeni su primjeri iz prakse te preporuke za unapređenje. U petom poglavlju napisana je rasprava, a rad završava zaključkom nakon kojeg slijedi korištena literatura te popis slika i tablica. Provedenim istraživanjem došlo se do zaključka što je to što čini oblikovanje proizvoda uspješnim, a što dovodi do neuspjeha.
Abstract (english)
The aim of this paper is to investigate the importance of designing products and services through the research of scientific literature and to determine which methods are used when designing products and which methods are used when designing services. By researching examples from practice, we try to conclude what it is that separates successful design from unsuccessful. The paper begins with an introduction, followed by the methodology of the work. The third chapter refers to the theoretical background and previous research, and the fourth chapter presents examples from practice and recommendations for improvement. In the fifth chapter, a discussion is written, and the paper ends with a conclusion, followed by the literature used and a list of figures and tables. The research conducted led to the conclusion of what makes product design successful and what leads to failure.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:102368
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-11 14:45:33