prikaz prve stranice dokumenta ULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU
  Download
PDF 2.3 MB
master's thesis
ULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU
Diplomski rad
2022. urn:nbn:hr:145:207061
Klobučar, Ankica
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Klobučar, A. (2022). ULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:207061

Klobučar, Ankica. "ULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:207061

Klobučar, Ankica. "ULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:207061

Klobučar, A. (2022). 'ULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:207061

Klobučar A. ULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:207061

A. Klobučar, "ULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:207061

Please login to the repository to save this object to your list.
Metadata
TitleULOGA ODNOSA S JAVNOŠĆU U KRIZNOM KOMUNICIRANJU : Diplomski rad
Title (english)THE ROLE OF PUBLIC RELATIONS IN CRISIS COMMUNICATION : Graduate paper
AuthorAnkica Klobučar
MentorMladen Pancić (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberMladen Pancić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kriznih događaja je uvijek bilo i biti će, u nekim razdobljima više, nekada manje, a za mnoge kroz povijesti nismo niti saznali. Danas je gotovo nemoguće ne saznati za neki krizni događaj zahvaljujući dostupnosti informacija koje je omogućila primjena modernih komunikacijskih tehnologija. Vijesti, čak i o sporednom događaju, šire se globalno gotovo u stvarnom vremenu. Međutim, više informacija ne znači uvijek i dobro informiranje. U poslovnom svijetu odnosi s javnošću ili Public... More Relationship (u daljnjem tekstu PR) je dio marketinga, menadžmenta ili uprave poduzeća koji se direktno bavi procesuiranjem podataka i informacija bitnih za poslovanje poduzeća. Kada se tvrtka susretne s kriznom situacijom, tada nastupa drugačiji oblik komuniciranja s javnošću koji se naziva krizno komuniciranje. Uloga odnosa s javnošću je od izuzetne važnosti u kriznom komuniciranju. Stoga su u ovom radu dani primjeri modela kriznog komuniciranja i načini saniranja štete na minimalnu razinu kada do krizne situacije dođe. Prezentirani su na primjeru banaka koje su se našle u različitim oblicima kriznih situacija te su prikazani i različiti oblici kriznog komuniciranja odnosa s javnošću u istima. Ako tvrtka komunicira izbjegavajući sukobe i krize ili barem upravljajući njima, tada će se to pozitivno odraziti na njeno poslovanje. Jednom kada se tvrtka nađe u krizi, istu mora javnosti prezentirati transparentno, istinito i odgovorno te mora kontinuirano i u potpunosti komunicirati o mogućim rizicima posljedično kriznoj situaciji. Less
Abstract (english)
Crises events have always happened, in some periods more, and in some less than others, and we have not even learned about many throughout history. Today, it is almost impossible to not find out about a crisis event thanks to the availability of information made possible by the application of modern communication technologies. News, even of a minor event, spreads globally almost in real time. However, more information does not always mean good information. In the business... More world, public relations, or Public Relationship (hereinafter referred to as PR) is a part of marketing, management or company administration that directly deals with the processing of data and information essential for the company’s operations. When a company encounters a crisis situation, a different form of communication with the public occurs, which is called crisis communication. The role of public relations is extremely important in crisis communication. Therefore, this paper provides examples of crisis communication models and ways of repairing damage to a minimum level when a crisis situation occurs. They are presented on the examples of banks that have found themselves in different forms of crisis situations, different forms of crisis communication with the public in them are also presented. If the company communicates avoiding conflicts and crises or at least managing them, then this will have a positive impact on its business. Once a company finds itself in a crisis, it must present to the public transparently, truthfully and responsibly, and must continuously and fully communicate about the possible risks resulting from the crisis situation. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:207061
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-11 15:49:47
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.