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undergraduate thesis
ONLINE ALATI U METODI PROMATRANJA
Završni rad
2022. urn:nbn:hr:145:741195
Kovačević, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Kovačević, A. (2022). ONLINE ALATI U METODI PROMATRANJA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:741195

Kovačević, Andrea. "ONLINE ALATI U METODI PROMATRANJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:741195

Kovačević, Andrea. "ONLINE ALATI U METODI PROMATRANJA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:741195

Kovačević, A. (2022). 'ONLINE ALATI U METODI PROMATRANJA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:741195

Kovačević A. ONLINE ALATI U METODI PROMATRANJA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:741195

A. Kovačević, "ONLINE ALATI U METODI PROMATRANJA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:741195

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Metadata
TitleONLINE ALATI U METODI PROMATRANJA : Završni rad
Title (english)ONLINE TOOLS IN OBSERVATION METHOD : Final paper
AuthorAndrea Kovačević
MentorAna Pap Vorkapić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Analiziranje je postalo dio svakodnevnice svakog čovjeka prije donošenja odluke, što je posebice izraženo u poslovnom svijetu. Svrha rada je teoretski objasniti kako u marketinške svrhe iskoristiti metode i tehnike istraživanja tržišta. Posebna pažnja usmjerena je ka metodi promatranja i nekoliko analitičkih alata koji ovu metodu omogućuju u online okruženju. Svi alati su među 20 najboljih alata za web analitiku u 2022. godini. Zbog toga je cilj rada i pobliže upoznavanje ovih alata, ali i svojevrsni priručnik za korištenje istih. Na kraju, savladavanjem jednog alata i upoznavanje sa značenjem svakog parametra koji se može promatrati, uvelike olakšava korištenje i svakog drugog alata. U svakome slučaju, danas bi metoda promatranja trebala biti osnova svakoga poduzeća, organizacije ili udruge. Upoznavanje kupaca i posjetitelja web-sjedišta je na ovaj način iznimno olakšano, a s druge strane, dostupno svakome. Naposljetku, ovu metodu dijelom je ograničila Uredba za zaštitu osobnih podataka (GDPR) o kojoj će biti riječ u zadnjem poglavlju rada.
Abstract (english)
Analyzing has become a part of every person's daily life before making a decision, and this is especially evident in the business world. The aim of this thesis is to explain theoretically how to use the methods and techniques of market research for marketing purposes. Special attention is dedicated to the observation method in market research and several analytical tools that enable this method in an online environment. All tools are among the top 20 web analytics tools in 2022. In addition to that, the purpose of this thesis is a closer look at these tools, but also it is kind of manual for using them. Finally, by mastering one tool and getting to know the meaning of each parameter that can be observed, it greatly facilitates the use of each other tool. Moreover, today the observation method should be the basis of every company, organization or association. Getting to know customers and visitors to the website is extremely easy in that way, on the other hand, it is accessible to everyone. Finally, this method was partially limited by the Personal Data Protection Regulation (GDPR), which will be discussed in the last chapter of the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:741195
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-11 16:48:04