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undergraduate thesis
MARKETING MIX HOTELSKOG PODUZEĆA
Završni rad
2022. urn:nbn:hr:145:930063
Šakota, Mija Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Šakota, M. M. (2022). MARKETING MIX HOTELSKOG PODUZEĆA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:930063

Šakota, Mija Marina. "MARKETING MIX HOTELSKOG PODUZEĆA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:930063

Šakota, Mija Marina. "MARKETING MIX HOTELSKOG PODUZEĆA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:930063

Šakota, M. M. (2022). 'MARKETING MIX HOTELSKOG PODUZEĆA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:930063

Šakota MM. MARKETING MIX HOTELSKOG PODUZEĆA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:930063

M. M. Šakota, "MARKETING MIX HOTELSKOG PODUZEĆA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:930063

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Metadata
TitleMARKETING MIX HOTELSKOG PODUZEĆA : Završni rad
Title (english)MARKETING MIX OF THE HOTEL COMPANY : Final paper
AuthorMija Marina Šakota
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu će se obraditi tema Marketing-mix hotelskog poduzeća Hilton, važnost marketing-mixa općenito u turizmu i ugostiteljstvu te njegove najbitnije značajke. Marketingmix se gleda kao esencijalni dio marketinga koji obuhvaća planiranje i donošenje odluka oko budućnosti organizacije, u ovom slučaju svjetski poznatog hotelskog brenda Hilton. Klasičan oblik marketing-mixa se odnosi na podjelu, u ekonomiji poznatu kao 4P, točnije dijeli se na proizvod, cijenu, distribuciju i promociju. Tijekom vremena, kako marketing svakodnevno, svake sekunde napreduje, ta klasična podjela je dobila i dodatna tri odjeljka: Ljudi, Procesi i Fizičko okruženje. Marketing u turizmu i ugostiteljstvu je vrlo bitan dio organizacije i pripreme daljnjeg poslovanja samog hotelskog poduzeća jer, bez kvalitetno definiranog marketing-mixa, to jest marketinga unutar hotelskog poduzeća, nije moguće ostvariti dugoročni uspjeh te rast i razvoj hotelskog poduzeća. Ovom prilikom, kako je prethodno navedeno, će se staviti u fokus svjetski brend hotela Hilton te će se pobliže objasniti i definirati najbitnije značajke tog hotelskog poduzeća kao i njihov marketing-mix te važnost u svjetskom turizmu i ugostiteljstvu.
Abstract (english)
This paper will discuss the theme of the Marketing-mix of the hotel company Hilton, the importance of the marketing-mix in general in tourism and catering and its most important features. The marketing mix is seen as an essential part of marketing that involves planning and making decisions about the future of the organization, in this case the world-famous Hilton hotel brand. The classic form of marketing mix refers to division, in economics known as 4P, more precisely it is divided into product, price, distribution and promotion. Over time, as marketing progresses daily, every second, this classic division has been given an additional three sections: People, Processes, and the Physical Environment. Marketing in tourism and catering is a very important part of the organization and preparation of further business of the hotel company because, without a well-defined marketing mix, ie marketing within the hotel company, it is not possible to achieve long-term success and growth and development of the hotel company. On this occasion, as previously mentioned, the world brand of the Hilton hotel will be focused on and the most important features of the hotel company will be explained and defined in more detail, as well as their marketing mix and importance in world tourism and catering.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:930063
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-19 09:04:32