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undergraduate thesis
OGLAŠAVANJE TRADICIJSKIH PREHRAMBENIH PROIZVODA
Završni rad
2022. urn:nbn:hr:145:268190
Milas, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Milas, M. (2022). OGLAŠAVANJE TRADICIJSKIH PREHRAMBENIH PROIZVODA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:268190

Milas, Marko. "OGLAŠAVANJE TRADICIJSKIH PREHRAMBENIH PROIZVODA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:268190

Milas, Marko. "OGLAŠAVANJE TRADICIJSKIH PREHRAMBENIH PROIZVODA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:268190

Milas, M. (2022). 'OGLAŠAVANJE TRADICIJSKIH PREHRAMBENIH PROIZVODA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 08 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:268190

Milas M. OGLAŠAVANJE TRADICIJSKIH PREHRAMBENIH PROIZVODA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 May 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:268190

M. Milas, "OGLAŠAVANJE TRADICIJSKIH PREHRAMBENIH PROIZVODA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:268190

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Metadata
TitleOGLAŠAVANJE TRADICIJSKIH PREHRAMBENIH PROIZVODA : Završni rad
Title (english)ADVERTISING OF TRADITIONAL FOOD PRODUCTS : Final paper
AuthorMarko Milas
MentorDavorin Turkalj (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu „Oglašavanje tradicijskih prehrambenih proizvoda“ je obrađena tematika vezana uz oglašavanje tradicionalne prehrane, odnosno tradicionalnih proizvoda. U radu se prikazuje utjecaj oglašavanja na poticanje kupovine, konzumaciju i prepoznavanje tradicijskih prehrambenih proizvoda i brendova pod kojim nastupaju na tržištu. Cilj rada je identificirati načine na koje proizvođači promoviraju i komercijaliziraju tradicionalne prehrambene proizvode u uvjetima suvremenog, digitalnog okružja, a svrha i cilj rada su utvrditi specifičnosti marketinških napora prilikom prezentacije i plasmana tradicionalnih prehrambenih proizvoda. Kroz rad se prikazuje pojmovno određenje marketinga, koji se odnosi se na aktivnosti koje tvrtka poduzima kako bi promovirala kupnju ili prodaju proizvoda ili usluge, nadalje se nudi teorijski prikaz tradicionalnih prehrambenih proizvoda i značaj istih, te njihova uloga u globalnom okruženju. Zadnji dio rada se odnosi na primjere tradicijskih prehrambenih proizvoda gdje se najveći fokus stavlja na Paški sir, koji se promovira putem turističkih zajednica kao i brošura za goste.
Abstract (english)
In the paper "Advertising of traditional food products" the topic related to the advertising of traditional food, i.e. traditional products, is covered. The paper shows the influence of advertising on encouraging purchase, consumption and recognition of traditional food products and the brands under which they appear on the market. The goal of the work is to identify the ways in which producers promote and commercialize traditional food products in the conditions of a modern, digital environment, and the purpose and goal of the work is to determine the specifics of marketing efforts during the presentation and placement of traditional food products. The paper presents the conceptual definition of marketing, which refers to the activities undertaken by the company to promote the purchase or sale of products or services, and also offers a theoretical presentation of traditional food products and their significance, as well as their role in the global environment. The last part of the paper refers to examples of traditional food products, where the greatest focus is placed on Paški cheese, which is promoted through tourist boards as well as brochures for guests.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:268190
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-19 10:29:23