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master's thesis
USPOREDBA STRATEGIJA PROMOCIJE PROIZVODA COCA-COLA I PEPSI
Diplomski rad
2022. urn:nbn:hr:145:789245
Popović, Domagoj
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Popović, D. (2022). USPOREDBA STRATEGIJA PROMOCIJE PROIZVODA COCA-COLA I PEPSI : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:789245

Popović, Domagoj. "USPOREDBA STRATEGIJA PROMOCIJE PROIZVODA COCA-COLA I PEPSI : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:789245

Popović, Domagoj. "USPOREDBA STRATEGIJA PROMOCIJE PROIZVODA COCA-COLA I PEPSI : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:789245

Popović, D. (2022). 'USPOREDBA STRATEGIJA PROMOCIJE PROIZVODA COCA-COLA I PEPSI : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:789245

Popović D. USPOREDBA STRATEGIJA PROMOCIJE PROIZVODA COCA-COLA I PEPSI : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:789245

D. Popović, "USPOREDBA STRATEGIJA PROMOCIJE PROIZVODA COCA-COLA I PEPSI : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:789245

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Metadata
TitleUSPOREDBA STRATEGIJA PROMOCIJE PROIZVODA COCA-COLA I PEPSI : Diplomski rad
Title (english)COMPARISON OF COCA-COLA AND PEPSI PROMOTION STRATEGIES : Graduate paper
AuthorDomagoj Popović
MentorAna Pap Vorkapić (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberAna Pap Vorkapić (član povjerenstva)
Committee memberMarija Ham (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Suvremeno poslovanje bilo koje industrije i razine gotovo da ne može biti uspješno bez nekog oblika promocije. Ona je jedan od najvažnijih elemenata marketinškog spleta, a mora biti u korelaciji sa ostalim elementima kako bi imala pozitivne učinke. Svi oblici promocije da bi bili uspješni moraju počivati na analizi i razumijevanju tržišta, ali i poslovanja samog poduzeća te unutarnjih i vanjskih čimbenika koji utječu na poslovanje. Promotivne aktivnosti primjenjuju se zbog različitih ciljeva, a temeljni su povećanje svijesti potrošača, stvaranje lojalnih i privlačenje novih kupaca te povećanje prodaje, odnosno konačnog profita. Rad se bavi analizom promotivnih strategija najpoznatijih proizvoda u kategoriji bezalkoholnih gaziranih pića: Coca-Cola i Pepsi. Za potrebe rada provedeno je empirijsko istraživanje o percepciji promotivnih aktivnosti proizvoda Coca-Cola i Pepsi.
Abstract (english)
Modern business of any industry and level can hardly be successful without some form of promotion. It is one of the most important elements of the marketing mix, and it must be correlated with other elements in order to have positive effects. All forms of promotion, in order to be successful, must be based on analysis and understanding of the market, as well as the company business itself, and internal and external factors that affect business. Promotional activities are used for different purposes, and the fundamental ones are increasing consumer awareness, creating loyal and attracting new customers, and increasing sales, i.e. final profit. The paper deals with the analysis of promotional strategies of the most famous products in the category of non-alcoholic carbonated drinks: Coca-Cola and Pepsi. For the purpose of the paper, an empirical study was conducted on the perception of the promotional activities of Coca-Cola and Pepsi products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:789245
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-25 17:24:37