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master's thesis
MARKETING PLAN KOZMETIČKOG SALONA ANJA
Diplomski rad
2022. urn:nbn:hr:145:509259
Vučković, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Vučković, A. (2022). MARKETING PLAN KOZMETIČKOG SALONA ANJA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:509259

Vučković, Ana. "MARKETING PLAN KOZMETIČKOG SALONA ANJA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:509259

Vučković, Ana. "MARKETING PLAN KOZMETIČKOG SALONA ANJA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:509259

Vučković, A. (2022). 'MARKETING PLAN KOZMETIČKOG SALONA ANJA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:509259

Vučković A. MARKETING PLAN KOZMETIČKOG SALONA ANJA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2025 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:509259

A. Vučković, "MARKETING PLAN KOZMETIČKOG SALONA ANJA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:509259

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Metadata
TitleMARKETING PLAN KOZMETIČKOG SALONA ANJA : Diplomski rad
Title (english)MARKETING PLAN OF BEAUTY SALON ANJA : Graduate paper
AuthorAna Vučković
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberAna Pap Vorkapić (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U diplomskom radu definiraju i analiziraju se marketing usluge, marketing planiranje i marketing plan. Kroz marketing planiranje ujedno i nastaje marketing plan koji nosi puno prednosti za poduzeća koja ga redovito izrađuju. Neke od prednosti su raspodjela marketing budžeta na aktivnosti koji će stvarno ostaviti određeni utjecaj na ciljnu skupinu, određivanje ciljeva koji se moraju ispuniti u odabranom razdoblju i izrada strategija koje će se koristiti kako bi se ciljevi implementirali. Kod... More marketing usluga naglasit će se važnost posebnog pristupa kod pružanja usluga i obavljanja marketing aktivnosti, za razliku od marketing proizvoda. Posebna pozornost stavlja se na elemente marketing plana te su detaljno razrađeni. Ovdje je važno naglasiti analize situacije na tržištu koje, ako su dobro izvršene, mogu puno pomoći kod kreiranja buyer persona i kod postavljanja ciljeva i oblikovanja strategija. Rad završava kreiranjem marketing plana za kozmetički salon Anja koji se nalazi u Vinkovcima. U svrhu kreiranja marketing plana, provedeno je istraživanje pomoću ankete (Google Forms) te su prikupljeni odgovori od 171 ispitanika slučajnim odabirom. Anketom se htjelo istražiti koliko ispitanici brinu o njezi svoga tijela, koliko često posjećuju salone i koje usluge najčešće koriste. Na temelju analize i rezultata istraživanja kreirani su ciljevi, strategije i ideje za poslovanje kozmetičkog salona Anja u narednim periodima salona. Less
Abstract (english)
The graduate thesis defines and analyzes marketing services, marketing planning and marketing plan. Through marketing planning, a marketing plan is created that brings many benefits to companies that make it regularly. Some of the benefits are allocating the marketing budget to activities that will really leave a certain impact on the target group, setting goals that must be met in the selected period and developing strategies that will be used to implement the goals. In marketing... More services, the importance of a special approach to the provision of services and marketing activities will be emphasized, as opposed to product marketing. Special attention is paid to the elements of the marketing plan and they are elaborated in detail. Here, it is important to emphasize the analysis of the market situation, which, if well done, can help a lot in creating buyer personas and in setting goals and shaping strategies. The work ends with the creation of a marketing plan for the Anja beauty salon located in Vinkovci. In order to create a marketing plan, a survey was conducted using a questionnaire (Google Forms) and 171 respondents were collected at random. The questionnaire was intended to investigate how much respondents take care of their body, how often they visit salons and which services they use most often. Based on the analysis and research results, goals, strategies and ideas for the business of the beauty salon Anja in the coming periods of the salon were created. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:509259
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-29 06:44:32
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