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master's thesis
HOFSTEDEOVE DIMENZIJE NACIONALNE KULTURE KAO ODREDNICE POSLOVNE KLIME
Diplomski rad
2023. urn:nbn:hr:145:234575
Matijević, Bernarda
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Matijević, B. (2023). HOFSTEDEOVE DIMENZIJE NACIONALNE KULTURE KAO ODREDNICE POSLOVNE KLIME : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:234575

Matijević, Bernarda. "HOFSTEDEOVE DIMENZIJE NACIONALNE KULTURE KAO ODREDNICE POSLOVNE KLIME : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:234575

Matijević, Bernarda. "HOFSTEDEOVE DIMENZIJE NACIONALNE KULTURE KAO ODREDNICE POSLOVNE KLIME : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:234575

Matijević, B. (2023). 'HOFSTEDEOVE DIMENZIJE NACIONALNE KULTURE KAO ODREDNICE POSLOVNE KLIME : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:234575

Matijević B. HOFSTEDEOVE DIMENZIJE NACIONALNE KULTURE KAO ODREDNICE POSLOVNE KLIME : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:234575

B. Matijević, "HOFSTEDEOVE DIMENZIJE NACIONALNE KULTURE KAO ODREDNICE POSLOVNE KLIME : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:234575

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Metadata
TitleHOFSTEDEOVE DIMENZIJE NACIONALNE KULTURE KAO ODREDNICE POSLOVNE KLIME : Diplomski rad
Title (english)HOFSTEDE'S DIMENSIONS OF NATIONAL CULTURE AS DETERMINANTS OF THE BUSINESS CLIMATE : Graduate paper
AuthorBernarda Matijević
MentorIvana Barković Bojanić (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2023-05-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kultura je dio identiteta svake zemlje, a posljedica je različitosti u načinu života i društvenim normama, Definirana je skupom karakteristika koje uključuju naučene obrasce ponašanja, mišljenja, vjerovanja i osjećanja. Iako se kultura najčešće promatra na razini države, ona se oblikuje i u zajednicama kao što su poduzeća. Istraživanje utjecaja kulture na poslovno okruženje otkriva čimbenike koji utječu na rad i razvoj poduzeća. Geert Hofstede jedan je od prvih istraživača koji se bavio... More analizom kulturalnih razlika među zemljama i sa suradnicima definirao šest dimenzija nacionalne kulture: udaljenost moći, individualizam vs. kolektivizam, maskulinitet vs. feminitet, izbjegavanje nesigurnosti, vremenski horizont ciljeva i ugađanje vs. suzdržavanje. U ovom radu analizirani su i uspoređeni podatci o dimenzijama nacionalne kulture u Hrvatske, Austrije, Njemačke, Francuske, Kine i Irana. Hrvatska je na temelju Hofstedeovog modela društvo s niskim indeksom distance moći, izraženim feminitetom sa sklonošću suzdržavanju. Kultura je individualistička s kratkoročnom orijentacijom i preferirano je izbjegavanje nesigurnosti. Austrija je slična Hrvatskoj u niskoj distanci moći, individualizmu i izbjegavanju nesigurnosti, ali se razlikuje u maskulinitetu, tendenciji u ugađanju vlastitim željama i dugoročnoj orijentaciji prema ciljevima. Njemačka ima niski indeks distance moći, izraženu individualnost, dugoročnu orijentaciju, sklonost izbjegavanju nesigurnosti, ali visok maskulinitet i prevladava suzdržavanje. Francuska se razlikuje od prethodnih država po visokom indeksu distance moći, ali ju također karakterizira individualizam, feminitet, granična tendencija suzdržavanju, sklonost izbjegavanju rizika i dugoročna orijentacija. Za Kinu je svojstvena visoka distanca moći, kolektivistička orijentacija društva, izraženi maskulinitet, sklonost preuzimanju rizika i suzdržavanju te dugoročna orijentacija. Nacionalnu kulturu Irana karakterizira visoka distanca moći, kolektivizam, feminitet, sklonost izbjegavanju rizika, kratkoročna orijentacija i sklonost suzdržavanju. Karakteristike koje proizlaze iz svake dimenzije odražavaju se u svakodnevno životu i poslovnom okruženju svake od zemalja. Less
Abstract (english)
Culture is a part of every country's identity, it's a consequence of different lifestyles and social norms. It's defined by a set of characteristics which include learned patterns of behaviour, thinking, belief and feeling. Even though culture is often considered at the level of country, it's also formed in communities like companies. Research of the influence of culture on the business environment reveals determinants which affect the work and development of the company. Geert Hofstede... More was one of the first researchers working on cultural difference analysis and with his associates defined six dimensions of national culture: power distance, individualism vs. colectivism, masculinity vs. femininity, uncertainty avoidance, long-term vs. short-term orientation and indulgence vs. restraint. In this thesis, the indexes of the national culture of Croatia, Austria, Germany and France were analysed. Based on Hofstede's model, Croatian society has a low power distance index, with expressed femininity and a tendency to restraint. The culture is individualistic with a short-term orientation and prefers avoiding uncertainty. Austria is similar to Croatia in low power distance index, individualism and uncertainty avoidance, but it differs in high musculinity, tendency to indulge and in long-term goal orientation. Germany has a low power distance index, expressed individualism, long-term orientation, affinity to avoid uncertainty, but a high masculinity index and is inclined to restraint. France differs from other analysed countries by a high power distance index, but its culture is also individualistic, feminine, has a borderline tendency to restraint, is inclined to avoid risk and is long-term oriented. China is characterized by high power distance, collectivistic social orientation, expressed masculinity, the tendency for risk-taking, the tendency to restrain, and long-term orientation. The national culture of Iran is characterized by high distance power, collectivism, feminine culture, the tendency to avoid risk, short-term orientation, and affinity to restrain. The characteristics which come from every dimension are reflected in everyday life as well as in the business environment of each country. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:234575
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-05 16:10:25
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