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master's thesis
MARKETINŠKI PLAN ZA AUTOŠKOLU STRIC
Diplomski rad
2023. urn:nbn:hr:145:969145
Barać, Antonela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Barać, A. (2023). MARKETINŠKI PLAN ZA AUTOŠKOLU STRIC : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:969145

Barać, Antonela. "MARKETINŠKI PLAN ZA AUTOŠKOLU STRIC : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:969145

Barać, Antonela. "MARKETINŠKI PLAN ZA AUTOŠKOLU STRIC : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:969145

Barać, A. (2023). 'MARKETINŠKI PLAN ZA AUTOŠKOLU STRIC : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:969145

Barać A. MARKETINŠKI PLAN ZA AUTOŠKOLU STRIC : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:969145

A. Barać, "MARKETINŠKI PLAN ZA AUTOŠKOLU STRIC : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:969145

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Metadata
TitleMARKETINŠKI PLAN ZA AUTOŠKOLU STRIC : Diplomski rad
Title (english)MARKETING PLAN FOR DRIVING SCHOOL STRIC : Graduate paper
AuthorAntonela Barać
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberAna Pap Vorkapić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet rada je izrada marketinškog plana autoškole Stric. Marketinški plan je vrlo važan kako bi se definiralo tržište, potrošači, ali i konkurenti. Omogućuje poslovnom subjektu da predvidi nadolazeće promjene i lakše se nosi s njima. S obzirom na to da danas praktički sve okružuje marketing, velik broj poduzeća sve više pažnje posvećuje istom. Izradom marketinškog plana poduzeća provode razne strategije kako bi stvorila vlastiti imidž te ostvarila što veću prepoznatljivost na tržištu. U... More teorijskom dijelu rada istaknut će se uloga i važnost marketinškog planiranja u poslovanju te će se navesti elementi marketinškog plana, dok će se u empirijskom dijelu rada razviti marketinški plan na primjeru autoškole Stric. Uzevši u obzir da je poslovni subjekt prisutan na tržištu 30 godina, kako bi se dobio uvid u položaj poslovnog subjekta prikazat će se rezultati primarnog istraživanja tržišta te će se na temelju dobivenih rezultata definirati ciljevi i strategije. Danas velik broj ljudi živi užurbano i posjedovanje vozačke dozvole im je potrebno zbog posla, kupovine, vožnje djece u školu ili zbog dugih putovanja. Stoga, posjedovanje vozačke dozvole je potreba, a ne luksuz te je prisutnost autoškola važna kako bi se stvorilo sigurno prometno okruženje za sve sudionike u prometu. Nadalje, u radu će biti prikazana financijska isplativost promotivnih aktivnosti za autoškolu Stric. Marketinškim planom nastoji se osigurati prepoznatljivost i rast poduzeća kako bi isto opstalo na tržištu. Less
Abstract (english)
The subject of this thesis is the creation of a marketing plan for the Stric driving school. A marketing plan is very important in the process of defining the market, consumers, and competitors. It enables a business entity to anticipate upcoming changes and deal with them with ease. Given that today practically everything that surrounds us is marketing, many companies pay more and more attention to it. By creating a marketing plan, companies implement various strategies to create their... More image and achieve greater recognition on the market. In the theoretical part of the thesis, the role and importance of marketing planning in business will be highlighted and the elements of the marketing plan will be listed, while in the empirical part of the work, a marketing plan will be developed through the example of Stric driving school. Considering that the business entity has been present on the market for 30 years, to gain insight into the position of the business entity, the results of the primary market research will be presented, and goals and strategies will be defined based on the results obtained. Today, a lot of people live in a hurry, and they need a driver's license for work, shopping, driving children to school, or for long trips. Therefore, having a driver's license is a necessity, not a luxury, and the presence of driving schools is important to create a safe traffic environment for all traffic participants. Furthermore, the paper will show the financial profitability of promotional activities for the Stric driving school. The marketing plan aims to ensure the recognition and growth of the company in order to survive on the market. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:969145
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-15 08:48:01
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