This paper adresses the topic of Advertising on Google Maps. Given the importance of advertising and the possibilities available to business entities that implement it, they will be explored in the following within the the tools and services of Google Maps. Google Maps is a key marketing tool based on the subject's geolocation, aimed at achieving better company visibility. It is becoming more and more important for a business entity to be constantly present and up-to-date in monitoring new trends and channels that can be accessed by a larger number of users. After the Introduction, the paper presents the concept of geolocation in the service of marketing, which is followed by the elaboration of the most significant elements of the market bearers of these features in terms of popularization and commercial application. Furthermore, the job requirements of geolocation based advertising were observed. The paper also shows the evolution of Google Maps and the impact it has on certain factors of human and consumer behavior. The topic is elaborated with characteristics of advertising and the possibilities and advantages for business entities within the framework of Google Maps. As an unavoidable part of consuming the service in the digital market, an overview of the perspectives of the user experience through access and use of this tool and the possibilities of business entities through their registration through this platform was made. In this way, opportunities and threats faced by advertisers on the one hand and users on the other were identified.