prikaz prve stranice dokumenta Oglašavanje zdravstvenih ustanova
Access restricted to students and staff of home institution
master's thesis
Oglašavanje zdravstvenih ustanova
2016. urn:nbn:hr:145:845188
Vidaković, Matija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Vidaković, M. (2016). Oglašavanje zdravstvenih ustanova (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:845188

Vidaković, Matija. "Oglašavanje zdravstvenih ustanova." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:845188

Vidaković, Matija. "Oglašavanje zdravstvenih ustanova." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:845188

Vidaković, M. (2016). 'Oglašavanje zdravstvenih ustanova', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:845188

Vidaković M. Oglašavanje zdravstvenih ustanova [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 March 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:845188

M. Vidaković, "Oglašavanje zdravstvenih ustanova", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:845188

Please login to the repository to save this object to your list.
Metadata
TitleOglašavanje zdravstvenih ustanova
AuthorMatija Vidaković
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Oglašavanje je sastavni dio ljudskoga života jer preko njega dobivamo informacije o proizvodima i uslugama koje zaokupljaju našu pažnju te pobuđuju želju i potrebu za nekim proizvodom. Cilj ovoga rada jest pojasniti što je zdravstvo i u kakvoj je vezi s oglašavanjem, odnosno približiti zdravstvene ustanove i usluge koje one pružaju krajnim korisnicima kroz oglašavanje navedenih. Osnovna svrha oglašavanja može biti informiranje odnosno kreiranje spoznaje o postojanju proizvoda ili usluge. U... More današnje vrijeme oglasi i reklame su sve nametljiviji i kreativniji, a sukladno tome rastu i cijene oglašavanja. Postojanjem raznih oblika oglašavanja, oglašavatelji lakše dopiru do ciljane publike što pospješuje samu prodaju proizvoda ili usluge. Glavni cilj oglašavanja jest upoznati javnost s obilježjima i prednostima proizvoda, uz nastojanje da se postigne prihvaćanje proizvoda. Oglašavanje je sastavni dio svakog poduzeća pa tako i zdravstvenih ustanova. Zdravstvene ustanove obavljaju djelatnosti koje su usmjerene na brigu o pojedincu i društva u cjelini. Ministarstvo zdravlja ima ulogu upravitelja sustava zdravstvene zaštite. Standard zdravstvene zaštite u Hrvatskoj općenito je zadovoljavajući, iako postoje razlike u kvaliteti zdravstvenih usluga između većih gradova i udaljenih rubnih mjesta. U posljednje vrijeme javlja se sve veća potreba za oglašavanjem zdravstvenih proizvoda i usluga. Tržišnom orjentacijom zdravstvo sve više napreduje, a s time rastu i potrebe tržišta za zdravstvenim proizvodima i uslugama. Less
Abstract (english)
Advertising is an integral part of human life because through it we get information about the products and services that occupy our attention and arouse the desire and need for a new product. The aim of this paper is to explain what the health system is and to show the relationship with advertising, respectively to bring closer medical facilities and services that they provide to end users through advertising the above mentioned. The main purpose of advertising can be informative, or... More rather creating awareness of the existence of a product or service. Nowadays, ads and commercials are all intrusive and more creative, and consequently with it also the costs of advertising are rising. Trough the existence of various forms of advertising, the Advertisers can easier reach the target audience, which improves the actual sale of products or services. The main goal of advertising is to familiarize the public with the features and benefits of the products and efforts to achieve acceptance. Advertising is an integral part of each company, including the health institutions. Medical institutions perform activities which are aimed to take care of the individual and the society. The Ministry of Health has the role of a manager for the health care system. The standard of health care in Croatia generally is satisfaying, although there are differences in the quality of health services between major cities and remote edge locations. Lately, there has been an increasing need for advertising health care products and services. Trough market orientation, the health care system is increasingly progressing more and more, and therefor are growing the market needs for health care products and services. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:845188
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-04 08:28:36
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.