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master's thesis
Oblikovanje novih proizvoda i usluga
Diplomski rad
2023. urn:nbn:hr:145:680196
Bodražić, Filip
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Bodražić, F. (2023). Oblikovanje novih proizvoda i usluga : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:680196

Bodražić, Filip. "Oblikovanje novih proizvoda i usluga : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:680196

Bodražić, Filip. "Oblikovanje novih proizvoda i usluga : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:680196

Bodražić, F. (2023). 'Oblikovanje novih proizvoda i usluga : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:680196

Bodražić F. Oblikovanje novih proizvoda i usluga : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:680196

F. Bodražić, "Oblikovanje novih proizvoda i usluga : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:680196

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Metadata
TitleOblikovanje novih proizvoda i usluga : Diplomski rad
Title (english)DESIGNING NEW PRODUCTS AND SERVICES : Graduate paper
AuthorFilip Bodražić
MentorMartina Briš Alić (mentor)
Committee memberJosipa Mijoč (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj rada je kroz istraživanje relevantne literature doći do zaključaka o uspješnom oblikovanju novih proizvoda i usluga, te utvrđivanje ključnih elemenata za uspješno oblikovanje novog proizvoda i novih usluga. Rad će fokus usmjeriti na metode koje su potrebne za razvoj novog proizvoda i novih usluga te njihovu konačnu implementaciju. Također, definirane su ključne karakteristike proizvoda i usluga, a posljedično tomu objašnjene su i razlike između proizvoda i usluga, kao i razlike u procesima oblikovanja novih proizvoda i oblikovanja novih usluga. Pojašnjen je životni ciklus proizvoda koji je ključan za razumijevanje oblikovanja i uvođenja novih proizvoda i usluga na tržište obzirom da životni ciklus proizvoda svojim obrascem jasno definira faze pri uvođenju proizvoda na tržište sve do njegova nastanaka sa istog. Na primjeru Amazona prikazano je možda i najuspješnije poduzeće današnjice u kontekstu inovacija i oblikovanja novih proizvoda i usluga
Abstract (english)
The aim of the thesis is to explore relevant literature in order to draw conclusions about successful designing of new products and services, as well as determining key elements for successful design of new products and services. The thesis will focus on the methods required for the development of new products and services and their final implementation. Furthermore, the key characteristics of products and services are defined, and consequently, the differences between products and services are explained, as well as the differences in the processes of designing new products and designing new services. The product life cycle, which is crucial for understanding the design and introduction of new products and services to the market, is also explained, as it clearly defines the phases of product introduction to the market up until its end phase. Iti s all portrayed using the example of Amazon, perhaps one of the most successful companies today in terms of innovation and designing new products and services
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:680196
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-17 07:45:31