prikaz prve stranice dokumenta MARKETINŠKI PLAN ZA LEADSFMC
  Download
PDF 1.9 MB
master's thesis
MARKETINŠKI PLAN ZA LEADSFMC
Diplomski rad
2023. urn:nbn:hr:145:152142
Brlić, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Brlić, K. (2023). MARKETINŠKI PLAN ZA LEADSFMC : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:152142

Brlić, Katarina. "MARKETINŠKI PLAN ZA LEADSFMC : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:152142

Brlić, Katarina. "MARKETINŠKI PLAN ZA LEADSFMC : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:152142

Brlić, K. (2023). 'MARKETINŠKI PLAN ZA LEADSFMC : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:152142

Brlić K. MARKETINŠKI PLAN ZA LEADSFMC : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:152142

K. Brlić, "MARKETINŠKI PLAN ZA LEADSFMC : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:152142

Please login to the repository to save this object to your list.
Metadata
TitleMARKETINŠKI PLAN ZA LEADSFMC : Diplomski rad
Title (english)MARKETING PLAN FOR LEADSFMC : Graduate paper
AuthorKatarina Brlić
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberAna Pap Vorkapić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketinško planiranje je ključni proces za postizanje ciljeva i razvoj učinkovitih strategija kako bi se privukla ciljna skupina. Ona obuhvaća analizu situacije, predviđanje poslovanja, temeljito istraživanje tržišta, odabir jasnih ciljeva te definiranje precizne marketinške strategije i media plana. Prednosti marketinškog plana su mnogobrojne. Prvo, omogućuje identifikaciju ciljne skupine, što je ključno za usmjeravanje marketinških aktivnosti prema pravim ljudima. Također, pomaže u... More definiranju prodajne pozicije, odnosno kako se tvrtka želi pozicionirati na tržištu i istaknuti se u odnosu na konkurenciju. U ovom diplomskom radu izrađen je marketinški plan za LeadsFMC, startup tvrtku koja pruža usluge prikupljanja potencijalnih klijenata za agente za nekretnine. Ciljna skupina tvrtke su iskusni agenti za nekretnine u Sjedinjenim Američkim Državama (SAD) koji se bave komercijalnim nekretninama i imaju minimalno 2 godine iskustva. Marketinški plan obuhvaća sveobuhvatnu analizu trenutnog stanja, temeljito istraživanje tržišta, odabir specifičnih ciljeva i strategija, segmentaciju tržišta te na kraju izradu media plana. Budući da je LeadsFMC tek na početku svog poslovanja, glavni cilj marketinškog plana je privući prvog agenta za nekretnine. Istraživanje tržišta fokusirat će se na nekretnine općenito u SAD-u, broj agenata za nekretnine i njihovu geografsku raspodjelu te posebne aspekte poslovanja s američkim građanima. Na temelju prikupljenih podataka iz istraživanja tržišta, izradit će se buyer persona idealnog agenta za nekretnine. Tvrtka će se usredotočiti isključivo na online kanale kako bi promovirala svoje usluge. Sve navedene strategije i aktivnosti bit će detaljno opisane i organizirane u media planu, koji će predstavljati konkretni vodič za provedbu marketinških aktivnosti. Less
Abstract (english)
Marketing planning is a key process for achieving goals and developing an effective strategy to attract target audience. It includes analyzing the situation, business forecasting, thorough market research, choosing clear goals and defining a precise marketing strategy and media plan. The advantages of a marketing plan are numerous. First, it enables the identification of the target group, which is crucial for directing marketing activities to the right people. It also helps in... More defining the sales position, i.e. how the company wants to position itself on the market and stand out from the competition. In this graduate paper, a marketing plan was developed for LeadsFMC, a startup agency providing lead generation services for real estate agents. The target group of companies are experienced real estate agents in the United States of America (USA) who deal with commercial real estate and have a minimum of 2 years of experience. The marketing plan includes a comprehensive analysis of the current situation, thorough market research, selection of specific goals and strategies, market segmentation and, finally, the creation of a media plan. Since LeadsFMC is just at the beginning of its business, the main goal of the marketing plan is to attract the first real estate agent. Market research will focus on real estate in the US in general, the number of real estate agencies and their geographic distribution, and specific aspects of dealing with US citizens. Based on the collected data from market research, a buyer persona of the ideal real estate agent will be created. The company will focus exclusively on online channels to promote its services. All the mentioned strategies and activities will be described in detail and organized in the media plan, which will represent a concrete guide for the implementation of marketing activities. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:152142
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-20 17:50:54
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.