Foreign direct investments are a part of the international market and represent the most complex and intricate ways of entering foreign markets. These investments bring numerous benefits to the recipient country, such as economic growth, transfer of new technologies and know-how, influencing employment and investments. In practice, foreign direct investments can take the form of greenfield investments, referring to entirely new investments initiated abroad. For this type of investment, various authors agree that the investor has complete control, they offer significant returns, and authorities of different countries provide certain types of incentives or tax relief. On the other hand, greenfield investments are extremely complex and risky to execute, requiring significant financial engagement. Apart from greenfield investments, some investors opt for another form of investment, namely brownfield investments, which are largely realized through the acquisition of companies abroad. When initiating brownfield investments, investors typically aim to swiftly enter a specific market and leverage benefits like access to local property, facilities, distribution networks, or brand assets. This form of investment also carries risks such as costliness, high risk, and the need for integrating different national/corporate cultures. Greenfield investment is exemplified by the establishment of a new production center of excellence in Osijek by the American company JABIL, one of the world's largest suppliers of manufacturing solutions. As a brownfield investment example, we consider the case of the world's largest investor, Amazon, and its acquisition of the Israeli company CloudEndure, aiming to take over a developed product and maintain a leading position among direct competitors in the global market.