prikaz prve stranice dokumenta Optimizacija web tražilica i sadržaj kao strategije digitalnog marketinga
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master's thesis
Optimizacija web tražilica i sadržaj kao strategije digitalnog marketinga
2016. urn:nbn:hr:145:469916
Grofelnik, Deni
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Grofelnik, D. (2016). Optimizacija web tražilica i sadržaj kao strategije digitalnog marketinga (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:469916

Grofelnik, Deni. "Optimizacija web tražilica i sadržaj kao strategije digitalnog marketinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:469916

Grofelnik, Deni. "Optimizacija web tražilica i sadržaj kao strategije digitalnog marketinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:469916

Grofelnik, D. (2016). 'Optimizacija web tražilica i sadržaj kao strategije digitalnog marketinga', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:469916

Grofelnik D. Optimizacija web tražilica i sadržaj kao strategije digitalnog marketinga [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:469916

D. Grofelnik, "Optimizacija web tražilica i sadržaj kao strategije digitalnog marketinga", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:469916

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Metadata
TitleOptimizacija web tražilica i sadržaj kao strategije digitalnog marketinga
Title (english)SEO and content marketing as digital marketing strategies
AuthorDeni Grofelnik
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Područje optimizacije tražilica (engl. Search engine optimization, SEO) i marketinga sadržaja (content marketing) iz godine u godinu predstavlja rastuće trendove e marketinga. Zanimljiva je činjenica da su SEO i content marketing u bliskoj prošlosti smatrani za sinonime, što i ne čudi s obzirom na veliko preklapanje između njih. No, nevjerojatno brz razvoj tehnologije i posljedično e-marketinga, pretvorio je SEO i content marketing (brže od očekivanog) u odvojene pojmove. Ti pojmovi ipak i dalje postoje za isti cilj i svrhu: unapređenje web sjedišta, odnosno u konačnici ono što i jest osnovni cilj marketinga – prodaju. Jasno je kako se iz navedenog postavljaju neka ključna pitanja koja ovaj rad čine posebno zanimljivim, a to su prvom redu: koje su točno sličnosti i različitosti između SEO i content marketinga danas; kako se SEO i content marketing manifestiraju u teoriji i praksi; te što možemo očekivati u bližoj budućnosti.
Abstract (english)
Area of Search Engine Optimization and Content marketing, year after year is the growing trend of e-marketing. An interesting fact is that SEO and content marketing in the recent past were considered to synonyms, which is not surprising given the strong overlap between them. But, incredibly fast development of technology and consequently emarketing, has turned the SEO and content marketing (faster than expected) in separate terms. These terms, however, continue to exist for the same purpose: to improve web sites, and consequently because of the main goal of marketing - selling. It is obviouse that some key issues make this work particularly interesting, and these are primarily questions like: what are the exact similarities and differences between SEO and content marketing today; how SEO and content marketing appears in theory and practice; and what we can expect in the near future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:469916
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-04 12:08:13