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master's thesis
PLANIRANJE TRANSPORTA PROIZVODA I SIROVINA NA PRIMJERU PODUZEĆA Kras d.d.
Diplomski rad
2023. urn:nbn:hr:145:317953
Nikolić, Mateja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Nikolić, M. (2023). PLANIRANJE TRANSPORTA PROIZVODA I SIROVINA NA PRIMJERU PODUZEĆA Kras d.d. : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:317953

Nikolić, Mateja. "PLANIRANJE TRANSPORTA PROIZVODA I SIROVINA NA PRIMJERU PODUZEĆA Kras d.d. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:317953

Nikolić, Mateja. "PLANIRANJE TRANSPORTA PROIZVODA I SIROVINA NA PRIMJERU PODUZEĆA Kras d.d. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:317953

Nikolić, M. (2023). 'PLANIRANJE TRANSPORTA PROIZVODA I SIROVINA NA PRIMJERU PODUZEĆA Kras d.d. : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:317953

Nikolić M. PLANIRANJE TRANSPORTA PROIZVODA I SIROVINA NA PRIMJERU PODUZEĆA Kras d.d. : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:317953

M. Nikolić, "PLANIRANJE TRANSPORTA PROIZVODA I SIROVINA NA PRIMJERU PODUZEĆA Kras d.d. : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:317953

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Metadata
TitlePLANIRANJE TRANSPORTA PROIZVODA I SIROVINA NA PRIMJERU PODUZEĆA Kras d.d. : Diplomski rad
Title (english)PLANNING THE TRANSPORT OF PRODUCTS AND RAW MATERIALS ON THE EXAMPLE OF THE COMPANY Kraš d.d. : Graduate paper
AuthorMateja Nikolić
MentorDavor Dujak (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
Committee memberJelena Franjković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Povijest Kraša vezana je za Zagreb odnosno tvornicu čokolade Union osnovane 1911. godine. Danas je Kraš modema tvrtka koja se uspješno prilagodila tržišnim izazovima. Glavna proizvodna baza nalazi se u Zagrebu i objedinjuje proizvodnju sve tri vrste konditorskih proizvoda: keksa i vafla, kakao proizvoda te bombonskih proizvoda. Osim zagrebačke tvornice Kraš posjeduje i još dvije tvornice koje proizvode kekse i vafle. U Osijeku se nalazi Karolina d.o.o. - Osijek, a Mira a.d. je postrojenje... More koje se nalazi u Prijedoru - tvornica u Bosni i Hercegovini. Njihovim povezivanjem postignut je strateški cilj značajnog povećanja tržišnog udjela keksa i vafla u regiji te su stvoreni preduvjeti za snažan raspored ove serije proizvoda na svim izvoznim tržištima. Čitav proizvodni proces organiziran je u skladu sa Svjetskim standardima konditorskih proizvoda koji imaju najstrože zahtjeve za postizanje visoke kvalitete. Više od polovice ukupne Kraševe proizvodnje prodaje se na domaćem tržištu, a ostatak uspješno izvozi. Kraš od početka do danas razvija svoju proizvodnu tradiciju temeljenu na prvoklasnoj kvaliteti proizvoda i širokoj paleti istih. Zahvaljujući mogućnostima modeme tehnologije, u kombinaciji sa stručnim znanjem i dugogodišnjim iskustvom, Kraš se dokazao u proizvodnji visokokvalitetnih slastica i razvoju originalnih marki. Marka Kraš nije samo lider u svojoj kategoriji proizvoda već je i jedna od najjačih marki u kategoriji robe široke potrošnje. Model distribucije do krajnjih korisnika, a koji se trenutno koristi, prvi put je korišten 1993. godine i razvio se u dvije faze, a 1997. godine uspješno je završen nakon raspuštanja i gašenja vlastitog voznog parka i postupnog prelaženja na angažiranje vanjskih usluga prijevoza. Uz promjene na tržištu koje su dovele do razvoja logistike u Hrvatskoj, način prijevoza također se postupno promijenio iz izravne isporuke u prodajno mjesto u središnje skladište. Iz perspektive logistike dobavljača, ova promjena ima za posljedicu smanjenje složenosti isporuke. Kraš uvijek obraća pažnju na razvoj tržišta i jača svoje logističke sposobnosti i kapacitete. Less
Abstract (english)
The history of Kras is closely linked to Zagreb, specifically the Union chocolate factory that was established in 1911. Over the years, Kraš has evolved into a modem company and successfully adapted to market challenges. The primary production facility is located in Zagreb, where they manufacture three types of confectionery products: biscuits and waffles, cocoa products, and candy products. In addition to the Zagreb factory, Kraš also operates two other factories focused on producing... More biscuits and waffles. Karolina d.o.o. in Osijek, Croatia, and Mira a.d. in Prijedor, Bosnia and Herzegovina. By integrating these factories, Kraš has achieved its strategic goal of significantly increasing the market share of biscuits and waffles in the region and establishing a strong distribution network for these products in export markets. Kraš has organized its entire production process in accordance with world standards for confectionery products, which have strict requirements to ensure high quality. More than half of Kraš's total production is sold in the domestic market, while the remaining portion is successfully exported. Throughout its history, Kraš has focused on developing a tradition of production based on top-notch product quality and a diverse range of offerings. Leveraging modem technology, professional knowledge, and years of experience, Kraš has established itself as a producer of high-quality sweets and a developer of original brands. The Kraš brand not only leads its product category but is also one of the strongest brands in the consumer goods industry. Regarding distribution, Kraš adopted its current end-user distribution model in 1993. This model was developed in two phases and finalized in 1997 after the dissolution and closure of Kraš's own fleet, transitioning to outsourcing. This change in distribution logistics involved a shift from direct delivery to outlets to a centralized warehouse. From a supplier's perspective, this shift has reduced delivery complexities. Kraš continues to enhance its logistics capabilities and capacities, keeping a close eye on market developments in order to stay ahead. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:317953
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Logistic management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-07 14:11:42
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