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undergraduate thesis
KRIZNO KOMUNICIRANJE
Završni rad
2023. urn:nbn:hr:145:976021
Oršolić, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Oršolić, L. (2023). KRIZNO KOMUNICIRANJE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:976021

Oršolić, Lucija. "KRIZNO KOMUNICIRANJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:976021

Oršolić, Lucija. "KRIZNO KOMUNICIRANJE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:976021

Oršolić, L. (2023). 'KRIZNO KOMUNICIRANJE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 08 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:976021

Oršolić L. KRIZNO KOMUNICIRANJE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 May 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:976021

L. Oršolić, "KRIZNO KOMUNICIRANJE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:976021

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Metadata
TitleKRIZNO KOMUNICIRANJE : Završni rad
Title (english)CRISIS COMMUNICATION : Final paper
AuthorLucija Oršolić
MentorJerko Glavaš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ne postoji organizacija koja se nije susrela s kriznom situacijom, bila ona uzrokovana unutarnjim ili vanjskim čimbenicima. Unazad nekoliko desetljeća, korporativnom komuniciranju pridaje se veća pažnja s obzirom da je dobra komunikacija ključ uspješnosti i bolje suradnje među poslovnim partnerima, ali i poboljšava organizacijsku hijerarhiju. Krizno komuniciranje kao i pravilno upravljanje kriznim situacijama, preduvjeti su koji pospješuju krajnji rezultat odnosno odgovor na krizu. Adekvatnim rukovođenjem kriznog menadžmenta i uprave, krizne situacije se mogu predvidjeti u većini slučajeva, a kriznim planom se ostvaruju pozitivni učinci te koriste potencijalne prilike za još bolji rad organizacije. Prekidi u poslovanju mogu dovesti do razornih posljedica i dugoročnih financijskih problema. Jednom kada se organizacija nađe u krizi, istu mora javnosti prezentirati transparentno, istinito i odgovorno te mora kontinuirano i u potpunosti komunicirati o mogućim rizicima posljedično kriznoj situaciji.
Abstract (english)
There is no organization that has not encountered a crisis situation, be it caused by internal or external factors. A few decades ago, more attention was paid to corporate communication, considering that good communication is the key to success and better cooperation between business partners, but also improves the organizational hierarchy. Crisis communication, as well as proper management of crisis situations, are prerequisites that improve the end result, that is, the response to the crisis. With adequate management of crisis management and administration, crisis situations can be predicted in most cases, and positive effects are realized with a crisis plan and potential opportunities are used for even better work of the organization. Business interruptions can lead to devastating consequences and long-term financial problems. Once the organization finds itself in a crisis, it must present it to the public transparently, truthfully and responsibly, and must continuously and fully communicate about the possible risks resulting from the crisis situation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:976021
Study programmeTitle: Financial Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-07 16:52:53