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undergraduate thesis
MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA
Završni rad
2023. urn:nbn:hr:145:228545
Pavljašević, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Pavljašević, A. (2023). MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:228545

Pavljašević, Ana. "MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:228545

Pavljašević, Ana. "MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:228545

Pavljašević, A. (2023). 'MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:228545

Pavljašević A. MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:228545

A. Pavljašević, "MARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:228545

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Metadata
TitleMARKETING POSLOVNIH SUBJEKATA NA DRUŠTVENIM MREŽAMA : Završni rad
Title (english)SOCIAL MEDIA MARKETING FOR BUSINESSES : Final paper
AuthorAna Pavljašević
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada je digitalni marketing te njegov utjecaj i važnost istoga za poslovanje poslovnih subjekata. Današnje poslovanje unutar bilo kojeg sektora nemoguće je zamisliti bez upotrebe digitalnog marketinga i svih njegovih alata. Upravo digitalni marketing prisutan je u svakoj industriji te čini ključni element uspješnosti poslovanja svakog poslovnog subjekta. U samoj srži digitalnog marketinga, kao glavni alat koriste se brojne društvene mreže putem kojih se poslovni subjekti trude ostvariti komunikaciju sa svojom ciljnom skupinom te na taj način unaprijediti vlastito poslovanje i ostati u korak s trendovima današnjice. Facebook, Instagram, Youtube i TikTok samo su neke od najpoznatijih društvenih mreža putem kojih poslovni subjekti izgrađuju svoju digitalnu prisutnost. Utjecaj društvenih mreža je ogroman u različitim područjima svakodnevnice svakog pojedinca te su upravo iz tog razloga one jedan od najmoćnijih alata digitalnog marketinga. Cilj ovog završnog rada je prikazati teorijsku podlogu koja stoji iza samih pojmova digitalni marketing i društvene mreže te u konačnici prikazati kroz praktični dio rada na primjerima dva konkretna poslovna subjekta, L'Adria i Skintegra, kako oni izgrađuju svoju digitalnu prisutnost na društvenim mrežama Facebook, Instagram i TikTok. Svrha rada je prikazati kako se u svijetu digitalnog marketinga snalaze spomenuti poslovni subjekti s područja Republike Hrvatske te na koji način koriste digitalni marketing i njegove alate u svrhe oglašavanja i promocije čime unaprjeđuju svoje poslovanje svakodnevno.
Abstract (english)
The topic of this final paper is digital marketing and its influence and importance for business subjects. Today it's impossible to imagine any business within any without the use of digital marketing and all its tools. Digital marketing is present in every industry and is a key element for the success of every business subject. At the very core of digital marketing, numerous social networks are used as the main tool through which business subjects try to communicate with their target group and thus improve their own business and stay in line with today's trends. Facebook, Instagram, YouTube and TikTok are just some of the most famous social networks through which businesses subjects build their digital presence. The influence of social networks is enormous in different areas of every individual's daily life, and for this very reason they are one of the most powerful tools of digital marketing. The aim of this final paper is to show the theoretical basis behind the very concepts of digital marketing and social networks, and finally to show through the practical part of the final paper on the examples of two specific business subjects, L'Adria and Skintegra, how they build their digital presence on social networks such as Facebook, Instagram and TikTok. The purpose of this final paper is to show how the mentioned business subjects from the Republic of Croatia navigate the world of digital marketing and how they use digital marketing and its tools for advertising and promotion purposes, thereby improving their business on a daily basis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:228545
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-08 10:23:09