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undergraduate thesis
UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING
Završni rad
2023. urn:nbn:hr:145:963986
Pejinović, Klaudia
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Pejinović, K. (2023). UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:963986

Pejinović, Klaudia. "UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:963986

Pejinović, Klaudia. "UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:963986

Pejinović, K. (2023). 'UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:963986

Pejinović K. UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:963986

K. Pejinović, "UTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:963986

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Metadata
TitleUTJECAJ GLOBALIZACIJE NA MEĐUNARODNI MARKETING : Završni rad
Title (english)THE IMPACT OF GLOBALISATION ON INTERNATIONAL MARKETING : Final paper
AuthorKlaudia Pejinović
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Globalizacija je pojam koji se sve češće spominje u suvremenom svijetu. Ona podrazumijeva povezivanje svijeta na svim razinama; promet, ekonomija, medij, marketing, gospodarstvo I slično. Ona je zaslužna za poslovanje kakvo danas poznajemo. U završnom radu će biti definiran međunarodni marketing, zatim globalizacija. Opisat će se kakav utjecaj globalizacija odnosno globalizacija tržišta ima na kulturu, društvo, politiku te ekonomiju. Marketing kao i poduzeća primoran je, pod sve većim utjecajem... More globalizacije, prilagođavati se se novonastalim uvjetima. Međunarodni marketing prolazi kroz 5 faza razvoja, a posljednja je produkt globalizacije a naziva se globalni marketing. Ključna odrednica globalnog marketinga vezuje se za uvažavanje svjetskog tržišta kao jedinstvenog tržišta, odnosno kao tržišta s jedinstvenim zahtjevima. (Grbac, 2009). Globalizacija se vezuje za poslovnu orijentaciju ali i za sve ostale aspekte života. Donijela je razvoj tehnologije, razvijanje medija, interneta, globalnih proizvoda, poslovanja itd. U radu će biti opisani i izazovi na koje međunarodni marketing nailazi pod utjecajem globalizacije te će se navesti par primjera globalnih proizvoda. Less
Abstract (english)
Globalization is a term that is mentioned more frequently in modern world. It implies connecting the world on all levels: traffic, economy, media, marketing, and so many others. She is responsible for business as we know it today. In this final paper, the terms international marketing and globalization will be defined. It will be described what kind of influence does the globalization have on culture, society, politics and economy. Marketing, as well as companies, is forced, under the... More increasing influence of globalization, to adapt to new conditions. International marketing goes through 5 stages of development, and the last one is a product of globalization and is called global marketing. The key determinant of global marketing is related to the appreciation of the world market as a unique market, that is, as a market with unique requirements. Globalization is related to business orientation, but also to all other aspects of life. It brought the development of technology, the development of media, the Internet, global products, business, etc. In the paper will also be described the challenges that international marketing encounters under the influence of globalization and will list a few examples of global products. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:963986
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-08 11:09:46
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